Industry
Marketing
Engineering
UI Design
User Research
UX Design
Marketing
6 months
India and USA
Moengage is one of the first mobile-first customer engagement platforms, their mission is to support the digital growth for user-centric brands across e-commerce, retail, travel & hospitality, BFSI, media & entertainment, telecom, food delivery, mobility and more.
Reduction in bounce rate
Minutes per session
The Mobile-first Omni-channel platform for user retention and engagement. With multiple levels of access controls and approvals, your distributed teams can run cross- channel, personalised campaigns across brands and geographies. Focus on your KPIs instead of switching between multiple tools. Track, analyse, segment, engage, and optimise your campaigns on one platform.
The brand colours used are relevant to the industry and modern. They help elevate the brand language and add vibrancy. They also help increase brand recall and build a strong brand presence.
We conducted comprehensive primary research using surveys and questionnaires with Moengage stakeholders to gain a deeper understanding of their anticipated outcomes and current challenges. Additionally, we complemented this with thorough secondary research to benchmark against industry competitors.
We focused on enhancing the navigation menu. By implementing a clear and logical structure, we ensured that each menu item had straightforward and descriptive labels. Additionally, to prevent overwhelming visitors, we limited the number of main menu items. As a result of these improvements, the browsing experience became seamless and intuitive, enabling visitors to explore the website’s content with ease.
Developed a design system or brand style guide that outlines the rules for using your visual elements. This ensures that anyone working with your brand maintains consistency.
Understand your target audience’s preferences, needs, and pain points. Conduct market research and create buyer personas to better tailor your communication and offerings to their interests. Use customer data to personalize interactions and offers. Address customers by their names in communications, recommend products based on their past purchases, and send relevant content to keep them engaged.
Improved content organization and compelling visuals led to higher user engagement and longer average session durations.
Showcase MoEngage’s latest product features, solutions, and success stories prominently to attract potential clients.
Seamless combination of diverse components or systems to work together as a unified whole. It involves linking or merging various elements to create a comprehensive and efficient solution.
