What is Frase?
Frase is an AI-powered content optimization and writing platform designed to help SEOs and content marketers rank higher on search engines. In 2026, it has expanded beyond traditional Google SEO to include Generative Engine Optimization (GEO), helping brands get cited in AI-generated answers like those from ChatGPT, Perplexity, and Gemini.
- Research-Led Writing: Analyzes the top 20 Google search results to provide data-driven content briefs.
- Dual Optimization: Features a unique scoring system for both traditional SEO (Google) and GEO (AI Search).
- Cloud Workspace: A centralized platform for teams to research, write, and optimize content projects.
Key Features of Frase
Automated Content Research & Briefs
- SERP Analysis: Instantly scrapes the top 20 competitors for a keyword to extract headings, word counts, image counts, and common questions.
- One-Click Outlines: Build a comprehensive content brief in seconds by selecting the most relevant headings from ranking pages.
- Topic Gaps: Identifies specific keywords and concepts your competitors cover that are missing from your draft.
AI Writer & Editor
- AI Article Wizard: Transform a target keyword into a full, SEO+GEO-optimized draft in minutes.
- Brand Voice: Train the AI on your specific tone, style, and vocabulary to ensure all generated content sounds like your brand.
- In-Editor Assistance: Use “Write About This” buttons to expand on specific sub-topics or use 40+ templates for intros, FAQs, and meta descriptions.
SEO + GEO Optimization
- Content Scoring: Real-time feedback on how well your content matches the search intent of top-ranking results.
- AI Search Tracking: Monitor how often your brand is mentioned or cited in AI chatbots across the web.
- Content Opportunities: Connects to Google Search Console to identify “quick-win” pages that are losing traffic and need a refresh.
Why Choose Frase?
Frase is built for speed and efficiency. It is often chosen by teams who find other SEO tools too complex or expensive for their daily content production needs.
- Future-Proofed: One of the first tools to prioritize visibility in AI search results (GEO).
- Factual Foundations: Because the AI drafts are based on current SERP data, they are generally more accurate than generic LLM outputs.
- Simplified Workflow: Combines research, outlining, writing, and optimization into a single, cohesive loop.
Frase Pricing & Plans (2026)
Frase offers a tiered subscription model alongside a “pay-as-you-go” option for rank-ready documents.
| Plan | Best For | Starting Price (Approx.) |
|---|
| Solo/Starter | Freelancers and solo creators | $38 – $45 /mo |
| Professional | Growing teams (3 seats included) | $98 – $115 /mo |
| Scale | Agencies needing AI Search tracking | $195 /mo |
| Advanced | Large teams with high-volume needs | $297 /mo |
Note: Individual “Rank-Ready” documents can also be purchased for approximately $3.50 per article.
Frase Pros & Cons
Pros
- Leading the market in GEO (AI Search) optimization tools.
- Extremely fast research and outline building.
- Offers unlimited AI words on most paid plans.
- Integrates seamlessly with Google Search Console for performance alerts.
Cons
- Lacks advanced SEO metrics like Domain Authority (DA) or Keyword Difficulty.
- The interface can feel cluttered when working on very long-form projects.
Final Verdict
Frase is the premier tool for the “new era” of search. It is an essential asset for marketers who want to rank on the first page of Google today while ensuring their content is ready to be cited by the AI engines of tomorrow.
