What is Make?
Make (formerly Integromat) is a leading visual automation platform that allows you to design, build, and automate complex workflows without writing a single line of code. Unlike linear automation tools, Make uses a drag-and-drop canvas where you can visualize every step of your process in real-time.
- Visual Builder: Map out entire business processes using a flowchart-like interface.
- Deep Integrations: Connect over 1,000 native apps or link to any web service via HTTP/JSON.
- Unlimited Complexity: Build everything from simple tasks to sophisticated, multi-branching scenarios.
Key Features of Make
Visual Scenario Builder
- Drag-and-Drop Modules: Connect different applications as “bubbles” on an infinite canvas.
- Real-Time Execution: Watch data flow through your modules instantly to verify that your logic works as intended.
- Detailed Execution Logs: Track every operation to identify exactly where a workflow might need adjustment.
Advanced Logic and Data Handling
- Routers and Filters: Use conditional logic to branch your workflows into different paths based on specific data triggers.
- Iterators and Aggregators: Split large data sets into individual items or group multiple items into a single array for batch processing.
- Error Handling: Design specific “error handler” routes to ensure your automation continues running even if a single step fails.
Data Manipulation and Functions
- Built-in Functions: Use Excel-like formulas to format dates, calculate numbers, or transform text directly within the tool.
- Data Stores: Utilize internal storage to keep track of information across different scenario runs without needing an external database.
- Webhooks: Receive data from any external app in real-time to trigger instant automation.
Why Choose Make?
Make is designed for those who need more than just “A-to-B” automation. It provides the flexibility of a developer’s toolkit within a no-code environment.
- Cost-Efficiency: Make is significantly more affordable than competitors like Zapier, offering more operations for a lower price point.
- Full Transparency: The visual map makes it easy to understand and troubleshoot complex processes at a glance.
- Granular Control: Access deep API actions within apps that other tools often overlook.
Who Should Use Make?
The platform scales from individual freelancers to operations teams in mid-to-large sized businesses.
- Operations & RevOps Teams: To sync data across CRMs, project management tools, and financial software.
- Digital Marketers: To automate lead nurturing, social media distribution, and campaign reporting.
- Developers: To prototype backend logic and connect APIs quickly without building custom middleware.
- E-commerce Owners: To manage order processing, inventory updates, and customer support ticketing automatically.
Make Pricing & Plans
Make uses an operation-based pricing model, where you pay for the number of tasks your scenarios perform each month.
- Free Plan: Includes 1,000 operations per month and access to all core features for testing.
- Core Plan: Best for individuals; offers unlimited scenarios and minute-level scheduling at a budget-friendly price.
- Pro Plan: Designed for growing businesses; includes priority execution and advanced full-text log search.
- Teams Plan: Adds collaborative features, shared templates, and advanced team management tools.
- Enterprise: Custom high-security solutions with 24/7 support and dedicated account management.
Make Pros & Cons
Pros
- The most powerful visual builder in the no-code industry.
- Extremely cost-effective for high-volume data processing.
- Infinite flexibility with routers, loops, and error handling.
- Seamlessly handles large-scale data transformations.
Cons
- Steeper learning curve than simpler, linear automation tools.
- Requires a basic understanding of data structures (JSON, Arrays) for advanced use.
Final Verdict
Make is the premier choice for anyone who needs to build sophisticated, high-performance automations on a budget. In 2026, it remains the most versatile platform for turning manual chaos into organized, visual workflows.
