# Redbaton — Full Site Content > Redbaton (Red Baton) is a design and technology studio offering product design, UX/UI, brand & marketing, research, consulting, talent enablement, and tech & engineering services to startups, SMBs and enterprises across the USA and India. This file contains the text content of https://redbaton.digital for use by large language models. A shorter index is at https://redbaton.digital/llms.txt. ## About Redbaton Redbaton is a full-service design and technology studio with offices in Bengaluru and Noida (India) and San Francisco and Atlanta (USA). It has partnered with 80+ brands across 13+ industries — from Series A startups to Fortune 500 companies — on digital products, brands and websites. Teams work end to end: user research, product strategy, UX and UI design, design systems, branding, marketing, and engineering for web and mobile, including design and development for AI products. ## Key Pages - [Home](https://redbaton.digital): Overview of Redbaton's services, work and clients. - [About Us](https://redbaton.digital/about-us): Why teams choose Redbaton: story, leadership, process and culture. - [Services](https://redbaton.digital/services): All design and technology services. - [Industries](https://redbaton.digital/industries): Industries Redbaton designs and builds for. - [Our Work](https://redbaton.digital/work): Case studies and client projects. - [Blog](https://redbaton.digital/blogs): Articles on UX, product design, branding and AI. - [Careers](https://redbaton.digital/careers): Open roles and life at Redbaton. - [Contact Us](https://redbaton.digital/contact-us): Start a project, book a consultation, or reach an office. ## Offices - Bengaluru, India — 2079, 24th Main Rd, Vanganahalli, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102 - Noida, India — 1st Floor, Majestic Signia, Plot No. A-27, Block A, Sector 62, Noida, Uttar Pradesh 201309 - San Francisco, USA — 875 Burnett Ave, San Francisco, CA 94131 - Atlanta, USA — 3060 Kimball Bridge Rd, Suite 200, Alpharetta, GA 30022 - Phone (US): +1-470-917-1782 - [Atlanta](https://redbaton.digital/contact-us/atlanta-web-design-company): Red Baton is an Atlanta web design company offering UI/UX design, website design, branding and development services for startups and growing businesses. - [Bengaluru](https://redbaton.digital/contact-us/web-design-company-in-bangalore): Red Baton is a Bangalore-based digital product agency delivering UI UX design, branding, engineering and digital marketing for ambitious businesses. - [San Francisco](https://redbaton.digital/contact-us/web-design-company-san-francisco): Contact Redbaton's San Francisco office for design and technology projects. ## Services ### Brand & Marketing URL: https://redbaton.digital/services/branding-services Build a memorable brand with a leading brand design company. Red Baton delivers branding, digital marketing, SEO and creative strategies that drive growth. **Brand & Marketing** **Branding services that reach the right audience** Answers to queries we get about digital marketing services, SEO services, brand design, and more. **Q: When does it make sense to bring in an outside marketing partner?** A: Usually when the work outgrows one person. A single in-house marketer can run a channel; they can't run brand, website, SEO, paid, and content at once. Most digital marketing companies solve that by selling you a retainer for one channel. We'd rather look at what's actually blocking growth first — sometimes that's marketing, sometimes it's the website underneath it. **Q: How is RedBaton different from other digital marketing agencies?** A: Most digital marketing agencies can run your campaigns but can't fix what those campaigns point at. We design and build the brand, the website, and the product too — so when the landing page is the reason conversions are flat, we change the landing page instead of reporting on it. **Q: Do you handle branding and website design together, or separately?** A: Together, and it's cheaper that way. Branding and website design done by two vendors means someone has to reconcile them, and that someone is usually you. We build the identity and the site as one system, with a component library your developers can extend after we hand off. **Q: What size companies do you work with?** A: Funded startups through enterprise — Swiggy, Yulu, Deloitte, Tata 1mg, Mahindra. What matters more than size is whether there's someone on your side who can make decisions. Engagements stall when every choice needs four approvals, and that's true whether you hire us or any of the larger digital marketing firms. **Q: How do engagements start, and what do they cost?** A: A call, then a scoped proposal — usually within a week. Pricing depends on whether you need a branding design company, a marketing team, or both, so we don't publish rate cards that would be wrong for most people. We'll give you a real number before you commit to anything. **Branding & Design Services** **Brand Identity Design** A brand is how people recognise you before they read a word. We build the visual and verbal identity — logo, type, colour, tone — and the guidelines that keep it consistent as your team grows. Our brand design service covers everything from naming to the final asset library. **AI Graphic Design** We use AI to produce campaign assets at volume without the quality drop. Same art direction, a fraction of the timeline — so you can test ten variants instead of committing to one. **Animated Videos** Motion explains what static can't. Product demos, brand films, social cutdowns — scripted, designed, and animated in-house. **Video Shoot** Full production when you need real footage. Product, founder, testimonial, campaign. Directed and edited by the same team that built your brand, so it doesn't look borrowed. **We architect groundbreaking strategies** **Email Marketing** Email is the only channel you own outright. We build sequences that segment properly and report on revenue, not open rates. **Social Media Marketing** Posting isn't a strategy. We find where your buyers actually are, build a content system that runs weekly, and put spend behind what works. **Influencer Marketing** We find creators whose audience overlaps yours, negotiate sensible terms, and measure what came back. Real communities, not follower counts. **GEO + SEO (LLM/search ranking with geo-targeting)** Search has two front doors now. As an SEO digital marketing agency we rank you in Google and in the AI answers people ask instead. **Why Teams Choose Red Baton for Brand & Marketing** **AI-Ready Brand Systems** Your brand now has to work in places you don't control — AI summaries, generated ad variants, voice results. We build identities with enough structure to survive that: rules a model can follow, and a voice that stays recognisably yours across a thousand automated variations. **Built for Considered Purchases** A $40 impulse buy and a $400,000 contract need different work. We build for long sales cycles, buying committees, and categories where the decision takes months. The brand has to hold up across every touchpoint someone hits on the way there. **Systems That Scale** Every engagement ends with a brand system your team owns — guidelines, templates, tone rules, and asset libraries built to be used. You shouldn't need to brief an agency to make a social post. Consistency should be the easy option, not the disciplined one. **Brand and Campaign, One Team** Most companies buy their identity from one branding agency and their campaigns from another, then wonder why the ads don't feel like the brand. The people who define your voice are the people writing the copy. Nothing gets lost in translation because there's no translation. **Measured on Results, Not Decks** Plenty of firms deliver the strategy. Fewer stay to run what it describes. We do both — the positioning that decides what gets said, and the campaigns that say it. We'd rather be judged on pipeline than on the presentation. **Selected work across product, brand, and growth** ### Consulting URL: https://redbaton.digital/services/product-design-consulting Partner with Red Baton for expert ux research and digital marketing consulting.We help businesses solve complex challenges through strategy,design and growth. **Consulting** **Product design consultancy for teams building something complex** **Misaligned product and business strategy** Your product team and business goals are moving in different directions, creating friction and wasted effort downstream. **Fragmented growth or unclear positioning** You're not sure if you're solving the right problem for the right people, which makes every decision harder than it needs to be. **Team scaling without clarity** You're hiring faster than you can document the process, and suddenly design, engineering, and product are all doing things differently. **Design and engineering working in a disconnect** Product decisions don't translate cleanly into code, handoffs are messy, and shipping takes longer because nobody is aligned on what matters. **Legacy systems hurting adoption** Old interfaces, scattered workflows, and outdated technology are costing you retention and making your team's job harder every day. **Operational inefficiency** Manual workarounds have quietly become the process, and nobody remembers why. The cost shows up in headcount and delivery speed rather than on any line item. Common questions about product strategy consulting, strategy engagements, and how our approach works. **Q: When does consulting make sense versus hiring in-house?** A: Bring in a product strategy consultant when you need specialised depth quickly, an outside read on a critical decision, or expertise you haven't hired yet. **Q: How is your consulting different from hiring a design agency?** A: An agency ships the output. Most product design consulting firms build the strategy and leave. We do both, which means we're not replacing your team — we're making them faster and more confident. **Q: What's a typical consulting engagement timeline?** A: Product strategy consulting usually runs six to eight weeks from discovery through validated strategy. Digital transformation consulting is longer, typically three to six months, depending on organizational complexity. Design system consulting often works in phases tied to shipping milestones. We structure work in clear deliverables so you're seeing value continuously, not waiting for a final report. **Q: Do you work with startups or primarily larger organizations?** A: Both genuinely. Startups face time pressure and need to validate quickly on limited capital. Enterprises deal with complexity, stakeholder alignment, and regulatory constraints. Different challenges entirely, but we apply the same rigor to both because strategy doesn't become less important just because the org is smaller. **Q: How do we know if consulting actually worked?** A: We establish clear success metrics before we start, not after. For strategy work, it's launch velocity and product-market validation. For transformation, it's adoption rates and team shipping speed. For design systems, it's a measurable reduction in design-to-development time. We don't consider work complete until we can show actual outcomes your business can measure. **Our suite of digital product design consultancy services** **Product Design Consulting** You're uncertain what to build or how to validate it. Our product strategy consulting replaces assumptions with evidence before you commit engineering budget. **Digital Transformation Consulting** Legacy systems create invisible costs everywhere. We diagnose what's actually slowing you down, then build a modernization roadmap your team can realistically execute. **Growth and Marketing Consulting** Unsure how to scale acquisition or position against competitors? We combine audience research, positioning, and performance marketing into something measurable. **Brand Strategy Consulting** The product is strong, but the messaging isn't landing. We clarify who you are, why it matters, and how to say it consistently. **Talent Advisory Consulting** Growing the design team without a hiring process. We help you hire well, mentor designers, and build a process that scales without friction. **Ready to Transform your Business?** reddot design award winners **How we go about product design consulting** **Understanding** We listen to your roadmap, constraints, and what's actually blocking progress to understand what you're really trying to solve. **Diagnosis** We look at the gap between where you are and where you need to be, whether it's a design problem or how decisions get made. **Strategy** We build a concrete plan that your team can actually execute with clear priorities, a realistic timeline, and milestones that matter. **Execution** We ship alongside you, solving blockers as they appear, and building capability so the work sustains after we leave. **Outcome** The work holds on its own because your team now understands not just what to do, but why it matters and how to keep it going. **Fintech** Money is personal. Our product consulting services help fintech platforms and banking teams design products that balance precision with trust, understanding regulatory complexity and user anxiety. **Mobility** We've worked with EV brands, fleet operators, and platforms on apps and operational dashboards. Our product consulting services combine user research with operational realities that work at scale. **Retail & E-Commerce** The best retail experience is invisible. We help retailers and brands design checkout flows, discovery systems, and loyalty experiences where friction disappears and customers consistently return. **Data Analytics** A dashboard nobody uses is just noise. We help analytics teams design visualization products that make complex information truly accessible and actionable for the decision-makers who need answers. **Maritime** Few design consulting company partners understand maritime. We bring user-first product strategy consulting to operational dashboards, fleet management systems, and tools for technically demanding maritime operations. **Gen AI** New technology needs new design thinking. Our digital transformation consulting helps AI teams design interfaces that make intelligent systems feel intuitive, trustworthy, and genuinely useful in practice. **Healthcare** In healthcare, bad UX costs more than time. We help health teams design systems that are accessible, compliant, and easy to use under the pressure of healthcare demands. **Why Teams Choose Red Baton** **Strategy + Execution** Most product design consulting firms hand over a deck and leave. We build the strategy and then stay to help you run it. You're not left translating a recommendation into a roadmap with no one around who understands the reasoning. **Complex Product Expertise** Consumer apps have one job. Enterprise platforms have forty, plus stakeholders who disagree about which matter. We work in SaaS, regulated industries, and organisations where the hard part is alignment, not interface. **AI-Ready Transformation** Every team is being asked what their AI strategy is. We help you answer it honestly — where the technology genuinely changes your product, where it's a distraction, and what your team needs to be able to build either way. **Collaborative Sprints** We work inside your standups and your tools, not from behind a monthly status call. You see thinking as it develops rather than a polished conclusion, which means you can redirect us while it's still cheap to do so. **Scalable Systems** The engagement should end with your team able to make these decisions without us. Frameworks, documented reasoning, and people who've been in the room while it was worked out. A product strategy consultant who creates dependency has failed. ### Product Design URL: https://redbaton.digital/services/product-design-services Red Baton is a product design firm delivering UX design, UI design, interaction design and product design services that create intuitive digital experiences. **Product Design** **Product design agency for ambitious brands** All your product design queries answered. **Q: What does RedBaton do as a product design agency?** A: We design digital products end to end — mobile apps, web apps, SaaS platforms, and marketing websites. That covers user research, product strategy, UX and UI design, prototyping, design systems, and usability testing. We're also a product design and development company, so if you'd rather one team carried it through to a working build, we can do that too. Some clients come to us for a full product from scratch; others bring an existing product that's outgrown its original design. **Q: What makes you different from other product design companies?** A: Honestly, a lot of good product design companies could do strong work for you. What we'd point to is this: we're around 30 people, so you work directly with the people designing your product rather than through an account layer. We're split between Bangalore and San Francisco, which gives you real overlap with both US and Asian working hours. And because we also build our own SaaS product, UXMagic.ai, we tend to think about your product the way an owner would rather than a vendor. Talk to a few product design firms before you decide — the fit matters more than the portfolio. → product design companies — 1,000 vol / KD 24; product design firms — 590 vol / KD 31 **Q: How much does a product design project cost?** A: It depends on scope, but we'll give you a real number early rather than a range that means nothing. After a discovery call and a look at what you're building, we'll put together a proposal with a phase breakdown, timeline, and cost. We work on fixed-scope projects, monthly retainers, and dedicated-team engagements — we'll suggest whichever actually suits your situation. If your budget is tight, tell us; we'd rather help you scope to it than quote something you can't act on. **Q: How long does a typical engagement take?** A: A rapid prototype or MVP is usually a few weeks. A full product design engagement — research through developer handoff — typically runs a couple of months, depending on how many surfaces there are and how quickly decisions can get made on your side. We'll map out the phases before we start so you know what to expect and when you'll see work. **Q: Do you work with startups?** A: Yes, and a good part of our work is early-stage. Startups usually need a different kind of product design service — faster, more scoped, focused on getting something testable in front of users or investors rather than designing every edge case up front. We'll be direct with you about what's worth designing now and what can wait. → product design service — 170 vol / KD 37 **Q: Can you build what you design?** A: Yes. We have web and app developers in-house, so you can take the design into your own team or have us carry it through to launch. Either way, we don't hand over a file and vanish — your developers get documented components, specs, and design QA until what's built matches what was approved. **Q: Do you work across time zones?** A: We're set up for it. With teams in Bangalore and San Francisco, most US clients get meaningful overlap during their working day, and European clients get a comfortable morning window. In practice we run async by default — you'll get regular written updates and shared work in progress, so nothing waits on a call. **Our Product Design Process** **Discover** Discovery isn't a formality for us. Before we design a single screen, we spend real time understanding your users, your business constraints, and the core problem, because we know that the best product design process starts here, and shortcuts always show up later. - User research - Stakeholder workshops - PProduct strategy **Define** Once we know what we're solving for, we map out the structure: user journeys, information architecture, and clear product requirements. This is the work that stops expensive mistakes from happening downstream, and it's where most design projects go wrong when they skip it. - Information architecture - User flows **Design** Wireframes first, then interface. We design the real screens — not just the happy path, but the empty states, the error cases, and what a new user sees on day one. Everything sits on a design system from the start, so the tenth screen takes a fraction of the time the first one did, and your team can build the eleventh without us. - Wireframes - UI design - Design systems **Build and Handoff** We don't disappear at handoff. Your developers get specs, components, and a design system they can actually read — not a Figma link and good luck. We stay on through the build, review what's been implemented against what was approved, and fix the gaps before they ship. Most agencies call the project done when the files are delivered. We call it done when the product matches the design in production. - Developer gandoff - Design QA - Launch support **Our Product Design services** **Mobile App Design** People judge an app in the first thirty seconds, usually before they've understood what it does. We design apps that feel obvious to use — native patterns where they matter, a clear path to the thing your users came for, and enough polish that they stick around past the first session. **Website Design** Your website is usually the first real impression someone has of you. We'll help you say what you do in the first screen, give people a clear next step, and build it on a system your team can keep extending long after we've handed it over. **Dashboards and Data Visualisation** Dashboards get hard when everything feels important. We start with what your users are actually trying to decide, then design around that — complex data made readable at a glance, and structured so it holds up as you keep adding features. **Design for AI** AI products don't have settled patterns yet, and that makes them genuinely hard to design. AI product design is mostly about making the model legible — helping people see what the system is doing, where it's uncertain, and how they stay in control. **Design System** Somewhere around the fortieth screen, consistency stops happening by itself. We build design systems your team can actually use — tokens, components, states, and documentation your developers won't have to interpret. **MVP Design and Rapid Prototyping** When there's a runway and a board meeting, scope is everything. We'll help you decide what proves the idea and what can wait, then get a working prototype into your hands in weeks — ready to test with real users or take into a room. **Why Teams Choose Red Baton for Product Design** **Strategy that survives execution** Plenty of agencies deliver a strategy deck. Fewer stay to build what it describes. We do both — the thinking that decides what gets built, and the design that ships it. As a product design firm we're measured on what launched, not what was presented. **Design and engineering under one roof** We're a product design and development company, so what gets designed can actually get built. Engineers review flows before they're final. That kills the usual round of rework after handoff and keeps your timeline honest. **AI-native by default** We build with AI rather than around it — faster exploration, more variants tested, real experience designing for models, agents, and generated output. Most product design firms are still working out what these interfaces should even look like. **Systems that outlive the project** Every engagement ends with a design system your team owns: components, tokens, documentation, and rules for extending it. You shouldn't have to hire us again to add a screen. Our oldest systems are still running five years on. **Award-winning product design reaching millions of next-gen users** ### Research URL: https://redbaton.digital/services/ui-ux-audit-services Red Baton is a UX research agency helping businesses make informed product decisions through user research, usability testing,customer insights and UX strategy. **Research** **UI/UX and brand user research for user-centric design** Answers to questions we get about UX research services, usability testing, accessibility audits, and how research fits into the design process. **Q: What's the difference between a UX audit and full UX research?** A: An audit is expert review — we assess your product against usability principles and your analytics, without recruiting users. It's fast, fixed-price, and good at finding what's obviously broken. Research involves your actual users and answers questions an audit can't: why they abandoned, what they expected instead, what they're doing outside the product entirely. Most teams start with a UX audit because it's cheap enough to say yes to, then run research on whatever it surfaces that nobody can explain. **Q: How long does this take?** A: A UX audit runs about two weeks. A focused discovery sprint, from recruitment to findings, is typically four to six. Usability testing on an existing product is two to three. Longitudinal work — diary studies, multi-market research — runs longer and we'll say so upfront. Recruitment is usually the thing that slows a project down, not the research itself. If your users are hard to reach, tell us early. **Q: Can you recruit our users, or do we need to?** A: Either. We can recruit from your customer base, from panels, or from specialist networks for hard-to-reach groups — clinicians, developers, enterprise buyers. If you have a user list and want us to use it, that's usually faster and produces better data. What we won't do is run a study with the wrong participants because they were easier to find. We'll tell you if the sample won't support the conclusion you need. **Q: What do we actually get?** A: A findings report with evidence attached, a prioritised list of issues ranked by severity and effort, and video clips of the moments that matter — because a stakeholder who watches a user fail is more persuaded than one who reads about it. We also run a session walking your team through it. **Q: Do you use AI in research?** A: For synthesis, transcription and pattern-finding across large data sets, yes — it turns a week of tagging into an afternoon. For the research itself, no. AI-generated "synthetic users" tell you what a model predicts a user would say, which is a summary of the internet, not evidence about your product. **Our suite of Services** **UI UX Audit Services** Expert review of your live product, with a prioritised list of what's broken and what it's costing you. **Discovery Research** Interviews, contextual inquiry, and diary studies — talking to your users before anyone designs anything. **Usability Testing** We watch real people try to use your product, then tell you why they couldn't. **Competitive Benchmarking** A measured comparison of your experience against the products your users are already using. **Surveys and Behavioural Analysis** Qualitative research tells you why. This tells you how many, with numbers that hold up in a board meeting. **AI Product Research** Testing whether users trust your AI's output, notice when it's wrong, and understand what it did. **Embedded Researchers** UX researchers placed inside your squads, working your sprints and your tools. ### Talent Enablement URL: https://redbaton.digital/services/staff-augmentation Need expert designers fast? Scale your team with staff augmentation and design on demand. Hire vetted UX, UI, branding and engineering talent from Red Baton. **Talent Enablement** **Staff augmentation for design & engineering** **Startups building 0 to 1** You've raised, but you haven't hired. Bring in people who've shipped before, prove the product works, then build the permanent team once you know what you need. **Enterprises filling specialist gaps** Your roadmap is yours. You just need a senior AI engineer or a design systems lead, and recruitment is a four-month process. We place in weeks. **Scaling without growing headcount** The work has grown faster than your ability to hire for it. Add capacity for as long as you need it, and stop paying for it when the release ships. **Design bottlenecks** Engineering is ahead of design and the backlog is growing. Add designers who work in your files, your system, and your sprint rhythm. **Cover for gaps** Parental leave, a resignation, a notice period nobody planned for. Keep the roadmap moving instead of pausing it for a quarter. **Testing before committing** Not sure the role should be permanent yet? Work with someone for three months and find out before you make it a headcount decision. We offer all the design & development services you need to help. **Q: How is this different from hiring a freelancer or using Toptal?** A: Freelancers and marketplace talent are independent operators — good ones are very good, but they're alone. Our people are employed here, work inside a 100 -person team, and have colleagues to escalate to. You're also not managing the relationship: contracts, replacements, cover during illness, and equipment are ours to handle. The practical difference shows up when something goes wrong, not when everything's fine. **Q: How quickly can someone start?** A: Typically 7 days from brief to first standup. The people we place already work here, so there's no sourcing or screening phase. What takes time is matching — we'd rather send the right person in two weeks than an available one in two days. **Q: You're in India. How does the time difference work?** A: We hold overlap with US mornings, so your day includes several hours where they're online and reachable. Standups, reviews, and pairing happen live. Async handoffs cover the rest, and most teams find work progressing overnight is a benefit rather than a cost. If your role genuinely requires full US-hours presence, say so upfront — some do, and we'll tell you if it's a poor fit. **Q: What if the person isn't the right fit?** A: We replace them. No notice period, no argument about whose fault it was. This is the main advantage of staff augmentation services over permanent hiring — the cost of a wrong hire is a conversation rather than six months and a severance package. **Q: Can we hire them permanently?** A: Yes, and it happens. We'll agree conversion terms upfront so it isn't a negotiation later. We'd rather you hire someone who's already proven they work well with your team than lose the relationship over it. **Talent we staff** **Product Designers** UX and UI designers, design systems specialists, and researchers. People who've shipped products, not portfolio sites. **Engineers** Frontend, backend, and full-stack. Software staff augmentation across React, Node, Python, mobile and AI engineers. **Graphic & Brand Design** Design on demand for teams with constant creative output — campaigns, social, decks, collateral. Monthly, not per project. **QA & DevOps** Test engineers and infrastructure specialists. The roles that are hardest to hire and easiest to underestimate. **Dedicated Squads** A full pod — design, engineering, QA — working as one unit on your roadmap. Technical staff augmentation at team scale rather than individual seats. **Offshore Delivery** Offshore staff augmentation from Bangalore with US-hours overlap. The cost structure that makes a fifteen-person team possible. **Add the best of our team to yours** reddot design award winners **How it works** **Scope** A call to work out whether this is a talent problem, a skill problem, or a process problem. The answer changes who we send, and sometimes the answer is that you don't need us. **Match** Two or three profiles, each with a note on why they fit this specific brief. Not a stack of CVs for you to filter. **Embed** They join your tools and your rituals in week one. We handle contracts, equipment, and cover; you handle priorities. **Adjust** Scale up, scale down, or swap someone who isn't right. No renegotiation, no penalty. **Why Teams Choose Red Baton for Staffing** **Backed by an agency, not a directory** If the person you hired needs a second opinion on architecture or a reviewer for a design system, they've got 30 colleagues and ten years of project history behind them. A freelancer has Google. **Design and engineering from one place** Most staffing firms do tech. A few do creative. Needing both usually means two vendors, two contracts, and a gap between them where the handoff problems live. We place designers and engineers from the same team. **Embedded, not contracted** Your standups, your board, your repo, your Figma. They're accountable to your outcomes, not to a ticket queue and a timesheet. If it works like outsourcing, we've done it wrong. **A team, not a talent pool** Marketplaces send you vetted individuals who've never worked together. Our people are employed here and have shipped alongside each other for years. When you take two, you get a pair who already know how the other works. **Scale down as easily as up** Start with one person, grow to a squad, and drop back when the sprint's done. The flexibility is real because there's no permanent headcount on your side to unwind. ### Tech & Engineering URL: https://redbaton.digital/services/custom-software-development Build AI-powered products and mobile apps with Red Baton. From AI development to cloud and DevOps, we engineer scalable solutions for business growth. **Tech & Engineering** **Full stack development that ships** Common questions about our full-stack product development, engineering capabilities, and how we work with your team. **Q: Can you work with our existing codebase, or only new builds?** A: Both, and most of our work is the former. We start with a short audit — architecture, test coverage, deployment setup, documentation — and tell you honestly what's worth keeping. Sometimes the answer is a rewrite and we'll say so, along with what that costs versus continuing to patch. What we won't do is recommend a rebuild because it's easier for us than reading someone else's code. **Q: Who owns the code?** A: You do, from day one. Your repository, your cloud accounts, your credentials. We work inside your infrastructure rather than handing over a zip file at the end. No proprietary frameworks you'd need us to maintain, and no lock-in. If the engagement ends, your team keeps working without a gap. **Q: Is QA included or priced separately?** A: Included. Automated tests are written alongside the feature, not bolted on before launch. Separate QA services — dedicated test engineers, full regression suites, performance and load testing — are scoped as their own engagement, usually for teams with an existing product that's grown faster than its test coverage. **Q: Can your engineers work inside our team?** A: Yes, and often that's the better arrangement. Our engineers join your standups, your sprint board, your repo, and your code review process. You manage priorities, we handle the hiring, ramp-up, and cover. It's the difference between outsourcing a project and adding capacity. **Q: Do you use AI to write code?** A: Yes, and we'll tell you where. AI is genuinely good at boilerplate, test scaffolding, migrations, and documentation — work that used to consume a lot of expensive hours. It's not good at architecture decisions or at knowing which edge case will matter in production. Every line is reviewed by the engineer whose name is on the commit. You're paying for judgment; the typing is the cheap part. **What we offer** **Product Development** End-to-end builds from architecture to launch. We take a defined product and ship it, working alongside the designers who shaped it. **Mobile & Web Development** Fast, scalable, responsive applications across every device. Native and cross-platform custom mobile app development services. **Front-End Engineering** Front end development services for interfaces that behave exactly as designed — performant, accessible, and built on a component system your team can extend. **AI Development** AI development services that go past a wrapper on someone else's model. Retrieval, evaluation, guardrails, and the infrastructure to run it in production. **DevOps & Cloud** DevOps services covering CI/CD, infrastructure as code, and cloud architecture. Ship weekly instead of quarterly, without breaking what's already live. **QA & Automation Testing** Automation testing services and manual QA across web and mobile. Automated quality gates in your pipeline so regressions get caught before your users find them. **Wordpress Development** Custom themes and builds, not page-builder templates. Fast, secure sites your marketing team can update without filing a ticket with engineering. **Red's tech stack expertise** From frontend interfaces to backend systems, cloud infrastructure to databases, we work with the technologies that actually ship products at scale. **AI & Data** Python, PyTorch, vector databases, and the retrieval and evaluation layers that make model output trustworthy. **Front-End** React, Next.js, Vue, and Flutter. Component systems and typed code, so screen ten costs less than screen one. **Backend & Cloud** Node, Python, Java, and Go on AWS, GCP, or Azure. Infrastructure as code, so environments are reproducible. **CMS & Commerce** WordPress, Magento, and Shopify built as custom engineering. Your marketing team ships pages without opening an engineering ticket. ### Website Design URL: https://redbaton.digital/services/website-design-services Explore Red Baton’s website design services and custom web design solutions focused on responsive UX, intuitive interfaces and conversion-driven digital experiences. **Website Design** **A web design company that builds what it designs** **Most visitors decide in seconds** People form a judgment about your company before they read a word. A dated or confusing site tells them you're behind — and they'll believe that about your product too. **Speed shows up in revenue** Every second of load time costs you conversions. Most sites are slow because design decisions got made without anyone asking what they'd cost to render. **Search is reading your site now** Google indexes it. So does every AI assistant your buyers ask for recommendations. Sites built without structure don't get cited, and increasingly that's where the search ends. We offer all the design & development services you need to help. **Q: What platform will you build on?** A: Depends on you. WordPress when your team needs to publish constantly and own the content. Webflow when design flexibility matters more than complex logic. Headless or custom when you've got real application functionality behind the pages. We'll recommend one and explain the tradeoff, including what it costs you later. An agency that builds on a single platform will always conclude that platform is right for you. **Q: Can our team update the site without developers?** A: That's the intention. You shouldn't need to call a web designer every time you want to publish a page. We build page components your marketing team can assemble — not a set of fixed templates that require us every time you need a layout we didn't plan for. We also train your team and leave documentation behind. If you'd rather we handle updates, we offer that too, but it should be a choice rather than a dependency. **Q: What happens after launch?** A: We monitor the first few weeks of real traffic and fix what it surfaces — the things no amount of testing predicts. After that, ongoing support is available monthly if you want it. We also hand over everything: repository access, hosting credentials, design files, and documentation. Your site, your accounts, no lock-in. **Our Website Design Process** **Discover** We start with what the site has to achieve — who it's for, what they need to believe, and what's stopping them. Usually different from what the brief says. - Stakeholder workshops - Audience research - Competitive audit **Structure** Sitemap, page hierarchy, and what each page has to say before anyone designs a screen. Most sites fail here, not in visual design. - Sitemap - Information architecture - Content startegy **Design** Wireframes first, then interface. Built on a design system from the start, so page ten takes a fraction of the time page one did. - Wireframes - UI design - Design system **Build** We develop what we designed — no handoff, no translation loss. CMS, integrations, and performance budgets set before the first line of code. - Front-end development - CMS build - Integrations **Launch & Beyond** QA across browsers and devices, analytics wired up, and a team trained to run it. Then we watch what real traffic does and fix what it finds. - QA and testing - Performance - Analytics setup **Why Teams Choose as their Web Design Agency** **Design and build together** Most web design agency projects lose something between the designer and the developer — the animation that got dropped, the spacing that drifted. Ours are the same team. What you approved is what goes live, because nobody had to interpret it. **Yours to update** Your marketing team should be able to publish a page without filing an engineering ticket. We build editable systems with real components, not a rigid template that breaks the moment someone needs a layout we didn't anticipate. **Fast by default** Performance is a design decision, not a cleanup task. We set budgets before the first mockup and hold them through the build. Sites that pass Core Web Vitals on launch day, not after three months of remediation. **Built to be found** Structured data, clean semantics, and content architecture that search engines and AI assistants can both parse. Your site should be answering questions in the places your buyers actually ask them. **The right platform, not ours** WordPress, Webflow, headless, or fully custom — we pick based on who'll maintain it and what it needs to do. A website design company built on one platform will always find a reason it's the right one. ## Solutions - [Solutions for Startups](https://redbaton.digital/solutions/startups): MVP design, rapid prototyping and product-market-fit focused design for startups. - [Solutions for Small & Medium Businesses](https://redbaton.digital/solutions/small-and-medium-business): Design and technology services scoped for growing businesses. - [Enterprise Solutions](https://redbaton.digital/solutions/enterprise): Design systems, complex workflows and enterprise-grade UX. ## Industries ### Community & Social URL: https://redbaton.digital/industries/community-and-social Build thriving digital communities with Red Baton. We deliver community platform development, social app design, UX, branding and engineering that drive engagement. **Community & Social** Engagement is designed, not accidental. We craft community platforms and social apps with the interaction design, behavioural depth, and gamification thinking that keep users truly connected. Social media is dynamic. Growth comes easy to community platforms that get distribution, but retention only comes to those that get the experience right. We design social apps, community platform UIs, and creator tools that keep its users' ever-changing needs front and center. **Retention is hiding behind the growth numbers** Strong acquisition masks the fall in returning users. Most community products don't see it until reversing is expensive. **Users have learned to ignore the notifications** Aggressive re-engagement trains users to ignore the product. That habit, once set, has high costs. **A few powerful users carry the entire community** When 5% of members produce 90% of the content, the platform depends on a group that could leave at any point. **The social graph builds, but drives nothing** Users feel the gap in experience when they have networks, but nothing to do in them. **Moderation as an afterthought, not a design decision** Community health degrades if content policy and moderation are not baked into the experience from the start. We offer all the social media app design & development services you'd need to build your community platform. **Q: What separates a social product people use from one they abandon?** A: Whether it gives them something to do the second time. Most social products obsess over first-time experience and underinvest in the return moment. Retention in community products is an experience challenge before it's an algorithm one, and it's almost always solvable at the interface level first. **Q: How do you design for community health rather than engagement metrics alone?** A: By treating the lurker, the contributor, and the power user as three different design briefs. Optimising for engagement metrics alone produces platforms that serve the loudest members at the expense of the majority who consume but don't post. Community health requires deliberate design for the quieter majority: discovery, safety signals, and low-friction ways to participate. **Q: How do you approach the cold-start problem in new community products?** A: An empty community feels abandoned — but a well-designed one with twenty members feels intimate. We design for the low-density state first: surfaces that make sparse content feel curated rather than empty, and onboarding flows that orient new members toward the people most likely to make them want to stay. **Q: Do you design for creator-led platforms as well as peer-to-peer communities?** A: Both, and the logic is different. Creator platforms have an asymmetric relationship at their core: many consumers, few producers. The design job is making production effortless and consumption rewarding. Peer communities are symmetric, as everyone is a potential contributor. The challenge is lowering the barrier to the first post and making the second feel natural. **Q: How do you handle the tension between growth and community quality?** A: Growth and quality degrade each other when the product doesn't actively manage the relationship. Rapid user acquisition without onboarding design produces diluted communities, and the founding culture disappears. We design for cultural legibility by making what the community is for obvious enough that new members self-select into it rather than arriving with incompatible expectations. **Q: What's the most common design mistake in social and community products?** A: Designing for the active user and ignoring everyone else. Active users are visible — they post, they complain, they give feedback. The silent majority who read and browse are harder to design for because they rarely speak. But they determine whether a community feels alive or hollow, and their experience is almost always an afterthought. Onboarding that gets new members to their first meaningful interaction before they lose interest. Notification design that drives genuine return visits rather than training users to dismiss everything. Content discovery surfaces built to broaden engagement beyond the same active contributors. Moderation flows that protect community health without creating friction for good actors. Retention mechanics that reward presence and contribution over pure frequency. ### Data Analytics URL: https://redbaton.digital/industries/data-analytics Turn complex data into intuitive experiences with Red Baton. We design analytics dashboards, data platforms and digital products for data-driven businesses. **Data Analytics** A dashboard nobody uses is just noise. We design analytics and data visualisation products that make complex information accessible, actionable, and genuinely useful for the teams who need answers. Information buried in a confusing interface isn't insight — it's noise. We design dashboard UI and data visualisation products for analytics companies, BI platforms, and data-heavy SaaS businesses where these tools become how organisations actually think. **A report has been sent out. No one seems to read it.** Dashboards designed for the person who built them rarely survive contact with the person who needs them. **Forty metrics that don't give answers to anything.** When a BI dashboard surfaces everything equally, users learn to ignore it, losing the signal in the volume. **Analysts may get it, but operators don't.** A product that requires expertise to read has a shrinking audience, however strong the underlying data is. **Three screens become thirty, and there's no navigation.** Data products accumulate screens faster than design thinking and lack navigational architecture. **Fast queries but comprehension is slow.** Real-time pipelines and instant query speeds mean nothing when the interface still makes thinking feel like work. We offer all the data analytics dashboard design & development services you'd need. **Q: When does a data product need a design overhaul vs. new features?** A: Almost always, before the roadmap says it does. Teams reach for new features when adoption is low, but low adoption is rarely a feature problem. A dashboard UI review almost always finds that users stopped engaging with most of what was built, months before anyone on the product team noticed. **Q: How do you design one analytics platform for several different types of users?** A: By refusing to design one thing for all of them. An executive, a data analyst, and a field ops manager share the same data but need entirely different relationships with it. We map each role to the decisions they make, then build views that answer those decisions directly. Shared data. Distinct experiences. **Q: What separates a SaaS dashboard that people check daily from one they avoid?** A: The ones people use daily answer a question they already have. The ones they avoid require a new mental model before anything makes sense. Hierarchy matters more than feature count; one clear metric, supporting context, depth behind a click. That structure is a deliberate design decision. It won't emerge from the data on its own. **Q: Do you approach real-time dashboards differently from static reporting products?** A: Completely differently. A static report is a document. Users arrive with a question and want a complete answer. A real-time dashboard is a monitoring surface where the job is surfacing change, not displaying the state. Visual weight, alert hierarchy, and update cadence all work differently, and conflating the two is where most data visualisation goes wrong. **Q: How do you balance analytical depth with accessibility for non-technical users?** A: Progressive disclosure. Show the answer, hide the working. Most people using a BI dashboard need to trust the number, not audit the query behind it. We design for the person who checks the product every morning and needs it to be immediately readable. Depth stays accessible for the power user. It's never the first thing anyone sees. **Q: What does a data visualisation design engagement actually look like in practice?** A: It's a research phase that has nothing to do with data. We sit with the people who use the product, watch what they do, and listen for the decisions they're trying to make. Visualisation design follows from that. Every chart and every hierarchy answers a real question. If it doesn't, it has no place on the screen. Dashboard UI design where the most important number is always the first thing a user sees. Data visualisation that matches the chart to the question, not to what looks impressive in a demo. Role-specific views for analysts, operators, and executives with each answering their actual decisions. BI and reporting interfaces where filters, drill-downs, and exports work without instructions. A design foundation that scales cleanly as the product adds depth and new users. ### E-Commerce URL: https://redbaton.digital/industries/e-commerce Turn more visitors into customers with intuitive eCommerce UX design, scalable online store development and digital engineering built for growth. **E-Commerce** When a user abandons a purchase midway, it's usually more about the experience than the product. A journey that asks too much makes for unfinished ones. We design ecommerce and B2B commerce products where every interaction is earned, and the browse-to-buy path is clear enough to complete. **Conversion drops with no obvious explanation** Traffic looks healthy, but sales do not reflect it. Users browse, spend time on the product, and leave without buying. **The purchase never moves from checkout to payment** Checkout introduces enough friction with unclear steps and ambiguous progress that users abandon before completing a purchase. **B2B portals that work technically but fail practically** Bulk ordering, approval workflows, and tiered pricing exist but are arranged for the database, not the buyer. **Mobile experiences designed as desktop afterthoughts** Commerce traffic arrives largely on mobile, but many experiences have been adapted from desktop rather than designed for smaller screens. **Replatforming that hurts the front-end** Platform migrations focus on technical performance, making for faster infrastructure, but a front-end that's harder to navigate. We offer all the ecommerce website design Indian and global B2B enterprises require. **Q: How do you approach an ecommerce UX audit before recommending a redesign?** A: We begin by mapping user journeys against actual behavioural data, which includes session recordings, drop-off points, heatmaps, and funnel analytics, to understand where the experience is losing people and why. The output is a prioritised set of findings tied to business impact, which determines whether the solution requires targeted fixes or a more structural redesign. **Q: How does your approach to B2B ecommerce web design differ from consumer storefront design?** A: Consumer storefronts are built around speed, emotional confidence, and a relatively simple decision path. B2B portals require that plus procurement logic, with customer-specific pricing, multi-user account structures, approval hierarchies, and bulk ordering tools. The design challenge is to make that complexity feel manageable rather than surfacing it directly to the user. **Q: Do you work within existing platforms like Shopify Plus, or do you build bespoke?** A: Both, depending on what the brief requires. We have designed custom Shopify Plus experiences that bear no resemblance to standard themes and bespoke commerce front-ends integrating with ERP, PIM, and order management systems. The platform is a constraint we work within. The quality of the user experience is what we are ultimately responsible for. **Q: How do you approach product discovery and search experience design?** A: Search and filtering are where most ecommerce experiences quietly lose users. We design product discovery systems around how people actually browse — combining filter logic and result page hierarchy to reduce the gap between what a user wants and how quickly they find it. **Q: Do you design post-purchase and returns experiences as well?** A: Yes, and most ecommerce briefs underinvest in it. The post-purchase experience, like order confirmation, tracking, and returns, shapes whether a customer comes back. We design these flows with the same rigour as the purchase journey, because retention is built in the moments after the sale. **Not sure where to start? That's exactly where we begin.** Ecommerce UX audits that identify the interactions causing user drop offs before the redesign begins Checkout flows designed on actual abandonment patterns and attentive to mobile purchase behaviour B2B ecommerce portal designs where complex procurement rules feel straightforward to the people using them Mobile commerce interfaces designed directly for smaller screens, patchy connectivity, and attention spans of real mobile shoppers Shopify Plus custom UX design and headless storefront work, giving marketing teams flexibility without waiting on development. ### Ed Tech URL: https://redbaton.digital/industries/ed-tech Create intuitive learning platforms with Red Baton. We combine EdTech app development, UX design and engineering to improve learner engagement and outcomes. **Ed Tech** The best learning tools are the ones students forget they're using. We design edtech platforms that reduce cognitive load and make growth feel inevitable, from K-12 to professional upskilling. The most common reason learners abandon a platform is not the content but the experience around it. We design edtech products and learning management systems where role-specific interfaces, clear navigation, and considered onboarding give the content a fair chance. **Learners drop off before the content gets a chance** Onboarding is too long, navigation is unclear, and users leave before understanding what the platform offers. **One interface trying to serve too many different users** Students, educators, and administrators have different goals, but the platform gives all three the same layout. **LMS platforms that have outgrown their original design** Features added over time without a coherent architecture leave users navigating a system never properly designed. **AI features that confuse rather than personalise** Adaptive engines built into the platform but surfaced through interfaces, making their outputs difficult to trust. **Compliance requirements treated as a final checklist** WCAG and FERPA requirements addressed at the project's end rather than built into the design system. We provide the edtech UX design, custom LMS interface, and educational software design services that modern learning platforms require. **Q: How does edtech UX design differ from standard product design?** A: Educational platforms serve multiple user types with different goals — learners managing progress, educators creating content, and administrators overseeing compliance. Each requires its own information architecture. Edtech design must account for cognitive load differently from most enterprise software, since it directly affects whether learning occurs. **Q: Can you redesign an existing LMS without disrupting active users and live courses?** A: Yes, and managing that transition is part of the brief. We approach LMS redesigns modularly, prioritising the highest-friction areas first so learners and educators are not disoriented mid-course. Where a full redesign is needed, we plan rollouts aligned with academic calendars or training cycles. **Q: How do you design for AI-powered features like adaptive learning paths and content recommendations?** A: The core challenge is making the system's logic feel trustworthy rather than arbitrary. We design interfaces that surface enough recommendation rationale for learners to understand why they are being directed somewhere, while keeping the experience clean enough that the AI functions as a guide. **Q: How do you handle WCAG compliance and accessibility in your edtech design work?** A: We build accessibility into the design system from the beginning — specifying compliant colour palettes, keyboard-navigable flows, and screen-reader-optimised components during the design phase. For clients with FERPA or ADA obligations, we document compliance decisions at each stage so procurement teams have a clear record. **Q: Do you work with early-stage edtech startups as well as established enterprise learning platforms?** A: Both, though the engagement differs. Early-stage startups need a foundational design system that scales without a complete rebuild at each funding stage. Enterprise platforms need a more careful approach — modernising the experience without alienating established users or breaking existing HR and compliance integrations. Custom LMS UX design that separates student, educator, and administrator experiences into coherent, role-specific interfaces Edtech onboarding flows designed around progressive disclosure, reducing early drop-off on complex learning platforms Adaptive learning platform UX that makes AI-driven personalisation visible and legible to the learner Corporate training portal design built around employee engagement, completion tracking, and HR tech stack integration Accessibility and WCAG compliance built into the design system from the start, not retrofitted later ### Fintech URL: https://redbaton.digital/industries/fintech Create trusted digital banking experiences with FinTech UX design, product engineering and branding that improve adoption, engagement and customer loyalty. **Fintech** Money is personal. The products that move it should feel that way. We design fintech apps, payment platforms, and banking dashboards that balance precision with simplicity, built for scale, built for trust. From banking app UI designs to end-to-end fintech product design, we work with Indian and global fintech companies to design and build highly secure, scalable financial and banking experiences that reduce errors, inspire confidence, and let users get the best out of their money. **High drop-off at critical steps** KYC abandonment, incomplete payments, and half-finished onboarding aren't user problems; they are design problems with measurable fixes. **The product feels less credible than it is** A fintech app design that looks dated or inconsistent makes users second-guess a product that's actually solid underneath. **Complex flows that users can't navigate alone** Loan applications, investment setups, and insurance claims are genuinely complicated processes. Good financial product design makes them not feel that way. **No clear design direction as the product scales** Without a design system, every new feature adds to the inconsistency. What worked at 10,000 users could break at 10 million. **UX debt that's slowing down the whole team** Engineering slows, users grow confused, and new features are harder to ship with workarounds, inconsistent patterns, and legacy screens. We offer all the fintech app design & development services you need for your banking product. **Q: When does it make sense to bring in an external fintech design partner?** A: When drop-off, completion rates, or trust signals are declining, and you can't trace the cause to a technical failure, that's usually a banking app design problem. It also makes sense when your product has grown faster than your design thinking, and the experience no longer reflects the quality of what's underneath. **Q: Who is Red Baton best suited for in the fintech space?** A: Fintech startups that have found product-market fit and need design to help them scale. Mid-size financial products that have grown fast and now have an experience debt to pay down. And enterprise teams that need a partner who understands both design rigour and the constraints of regulated industries. **Q: How do you work with our existing product and engineering teams?** A: We embed alongside your team rather than working in isolation. Depending on what's needed, we can own specific product areas end-to-end, work as an extension of your design team, or run focused sprints on specific flows. We plug into your existing tools and rituals from day one. **Q: How do you handle compliance and regulatory constraints that shape fintech UX?** A: Compliance constraints are a design brief, not a blocker. We've worked on KYC flows, AML checks, and RBI-regulated onboarding, and the lesson every time is that friction isn't mandatory just because regulation is. The question is always: what does the regulation actually require, and where is the design adding unnecessary cost on top of that? **Q: What is the most common UX mistake you see in Indian fintech products?** A: Treating KYC as a compliance obligation rather than a product moment. Most teams design KYC to satisfy the regulator, not to build confidence in a new user. The result is a flow that feels like a bureaucratic hurdle at exactly the point where you need users to trust you most. That gets conversion wrong. **Q: Do you design for both consumer-facing apps and internal banking tools?** A: Yes, and the internal tools are often the more neglected side. A relationship manager or ops team using a broken banking CRM every day is a real business problem: slower service, more errors, higher attrition. We design for both surfaces because the quality of the internal experience directly affects the quality of the customer experience. Banking app onboarding and KYC flows that get users to their first transaction without abandonment. Payment & transaction UX where every state, success, failure, and pending is unambiguous. Complex financial flows - loans, investments, and insurance - feel structured and easy to navigate. Financial dashboards that tell users what to look at first, not just what exists. A design system that keeps every new feature feeling coherent as the product scales. ### Gen AI URL: https://redbaton.digital/industries/gen-ai Build intelligent AI products with Red Baton. We combine generative AI development, AI product design, UX, branding and engineering to create scalable AI experiences. **Gen AI** New technology needs new design thinking. We work with Gen AI startups and enterprise AI teams to design interfaces that make intelligent systems feel intuitive, trustworthy, and genuinely useful. AI products introduce challenges that didn't exist five years ago — non-deterministic outputs, invisible reasoning, and user trust that must be rebuilt with every interaction. Red Baton partners with Gen AI startups and enterprise AI teams to build interfaces where the intelligence stays behind the glass, and what users see is clarity rather than complexity. **The tool is impressive in the demo, but abandoned in a week.** AI tools with powerful models and poor interfaces lose users the moment novelty wears off, and the real task begins. **Developing users' trust in the output seems almost impossible.** When a model's reasoning is invisible, its answers feel arbitrary. An interface that shows no workings earns no confidence. **The prompt bar is not a UX strategy.** Defaulting to an open prompt means asking users to already know what to ask. Most don't. **The tool is built for the AI team's mental model, not the user's.** Products designed by people who understand the model often forget that every user isn't one of them. **Every edge case is a failure without a name.** Gen AI fails in unpredictable ways. The interface is unable to hold up through all the hallucinations, refusals, and erratic outputs. We offer all Gen AI and chatbot UI design and development services you need. **Q: How is designing for Gen AI different from standard product design?** A: The output is non-deterministic. In most products, a user does something and the same thing happens. In AI products, the same input can produce a different result every time — and the user has to stay confident through that variability. Designing for that means rethinking feedback, state, error, and trust from the ground up. **Q: How do you design AI interfaces that users actually trust?** A: Transparency over magic. Users forgive AI errors when they understand why they happened — they abandon products when errors feel arbitrary. We design for explainability at the interface level: what the model was given, what it produced, and where the user can intervene. Trust is earned through legibility, not performance. **Q: What does good chatbot UI design look like beyond a basic prompt interface?** A: Good chatbot UX design starts by asking what the user is actually trying to accomplish — then removing every step between them and that outcome. Starter prompts, guided flows, and contextual suggestions reduce the blank-page problem. Streaming outputs, inline editing, and clear regeneration paths make the experience feel collaborative rather than transactional. **Q: How do you approach agentic AI products where the system acts autonomously?** A: With a strong emphasis on legibility and control. Agentic systems make decisions that users didn't directly trigger — every autonomous action needs to be visible, reversible, and explained in plain language. We design the oversight layer as carefully as the action layer. Users should always know what the agent did, why, and how to undo it. **Q: Do you work on both B2C AI products and enterprise AI tppl?** **Q: What's the most common mistake in Gen AI product interfaces right now?** A: Mistaking capability for experience. A model that can do extraordinary things still needs an interface that makes those things findable, learnable, and trustworthy for someone encountering it fresh. The products winning in Gen AI right now aren't the ones with the strongest models. They're the ones where the design makes the model feel inevitable. Interfaces that surface what an AI is doing, so the output feels earned rather than arbitrary. Guided input patterns for users who know what they need but not how to phrase it. Error and uncertainty states that are designed to hold user trust even when the model doesn't. Agentic workflow design where autonomous actions stay visible, legible, and stoppable. Feedback loops that let users correct, refine, and shape outputs over time. ### Healthcare URL: https://redbaton.digital/industries/healthcare Create intuitive healthcare experiences with Red Baton. From patient apps to provider platforms, we combine healthcare UX design, engineering and branding. **Healthcare** In healthcare, bad UX costs more than time. We design patient apps, clinical tools, and health platforms that are accessible, compliant, and genuinely easy to use under pressure. In healthcare, the stakes of poor design are very high and immediate, from a patient who misreads a dosage instruction to a clinician who can't find a critical alert. Red Baton designs healthcare apps, clinical tools, and health platforms for the people whose lives depend on getting it right. **Designed for the well patients, not the actual ones.** Healthcare products tuned for ideal conditions break for elderly, anxious, and low-literacy users, who are often the majority. **Twelve screens for one clinical note** EHR workflows designed for compliance produce interfaces exhausting in practice. Every workaround signals a design failure. **Trust gets lost in the onboarding form** Asked for too much personal data before they understand why, patients stop. Apps lose users at moments of greatest vulnerability. **Accessibility is treated as a checkbox rather than a commitment** WCAG compliance and genuine accessibility differ. Passing the audit while failing the 70-year-old patient is a common outcome. **A product for the healthy user who rarely uses it** Designing one product for both patient and clinician procedures is We offer all the healthcare UX design & development services you need to sustain in high-tension, high-risk environments. **Q: How do you design for patients who are already stressed or unwell?** A: Stress and illness reduce cognitive capacity in predictable ways — shorter attention, lower tolerance for ambiguity, higher sensitivity to anything that feels wrong. Shorter flows, explicit confirmations, gentler error messages, and nothing that forces a decision before the user is ready. A well patient and an unwell one are different users of the same product. **Q: How do you handle the difference between patient-facing and clinician facing design?** A: Treat them as separate products sharing data. Patients need reassurance and progressive disclosure of complexity. Clinicians need speed, density, and minimal clicks to what they need right now. One interface serving both is optimised for neither. We design each surface for its actual user — not the overlap between them. **Q: What does it mean to genuinely design for accessibility in a healthcare product?** A: It means testing with users who aren't you. WCAG compliance is a floor, not a ceiling. A healthcare product genuinely designed for accessibility has been used by someone with limited vision, someone with tremors, someone reading at a sixth-grade level, and someone navigating in their second language — and the design responded to all of them. **Q: Can you design for both Indian public health contexts and international markets?** **Q: How do you navigate compliance and regulatory requirements in healthtech design?** A: The same way we approach compliance everywhere — as a constraint shaping the brief, not determining the experience. HIPAA, NABH, and local health data regulations specify what must be collected and protected. They don't specify how the interface feels. That's where design works: making the required feel considered rather than imposed. **Q: What experience do you have with EHR system and clinical workflow design?** A: Enough to know EHR design is its own discipline. Clinical documentation involves multi-role access, high-stakes data entry, and users who've learned to hate their required tools. We approach it through deep workflow research — watching clinicians in existing systems, mapping where frustration lives, and redesigning specifically for those failure points. **Not sure where to start? That's exactly where we begin.** Patient onboarding that handles anxiety, low health literacy, and limited device experience with equal care. Clinical workflows stripped of the steps that exist for the system, not for the clinician using it. Clear medication, dosage, and instruction UX that leaves zero room for misinterpretation. Accessible design that works for older users, users with impairments, and low-literacy contexts. Multi-language and low-bandwidth experiences for Indian and global health markets. ### HR Tech URL: https://redbaton.digital/industries/hr-tech Create smarter HR experiences with Red Baton. We combine HR software development, UX design and engineering to build modern HRTech platforms that employees love. **HR Tech** Your people platform should feel as good as your product. We design HR and workforce tools that remove friction from the moments that matter most — hiring, onboarding, performance, or growth. HR platforms carry some of the most consequential workflows in any business: hiring, payroll, performance, and compliance. Yet most are genuinely unpleasant to use. We design HR tech and HCM products that take those workflows seriously and make them feel lighter for everyone running them **Employees avoid the system, and no one knows why** Adoption is low, IT tickets are rising, and spreadsheet workarounds have quietly become the real workflow. **One interface handed to everyone, regardless of role** Same interface for a new hire, a manager, and an HR admin, yet serving none well. **A decade of features, no coherent architecture** Every update added something, and nothing was removed. The system reflects history rather than supporting work. **People data that cannot drive a people decision** Headcount, attrition, performance — all tracked, all buried, all requiring an analyst to interpret. **Compliance treated as a constraint, not a design input** WCAG, GDPR, and statutory requirements that should shape the design were raised only at the very end. We provide the HR tech product design, HCM interface redesign, and employee experience design that modern people platforms actually require. **Q: How do you design for multiple user roles without making the platform feel fragmented?** A: The roles differ, but the system is one. We map what each persona needs to do and what creates noise, then build role-specific views on a shared architecture. The employee sees a checklist. The admin sees the controls. Neither sees the other's clutter. **Q: Can you modernise a legacy HRMS without disrupting teams who depend on it daily?** A: Yes, and sequencing it correctly is often half the job. We identify and redesign the most friction-heavy workflows first, introducing changes as improvements rather than disruptions. Teams using a system for years are not looking for a revolution but for relief. **Q: Why do well-featured HR platforms still have low adoption?** A: Usually, because the interface treats every task with equal weight. When booking leave takes as many steps as running a payroll audit, something has gone wrong. Adoption follows when the system respects people's time and stops asking for more than necessary. **Q: How do you handle WCAG and statutory compliance in HR platform design?** A: We treat compliance as a design input, not a handover note. Accessible colour systems, keyboard-navigable flows, and screen-reader-compatible components go into the design system from the start. For platforms with GDPR or statutory obligations, we document decisions throughout, so legal sign-off is not a surprise. **Q: Do you work with HR tech startups and enterprises modernising existing platforms?** A: Both, but the challenges differ. A startup needs a foundation that will not require a rebuild at Series B. An enterprise needs a redesign that does not mean retraining thousands of people. We structure each engagement around the problem we are actually solving. Role-specific interface design for employees, managers, HR admins, and executives within a single coherent system Legacy HRMS and HCM redesigns that modernise the experience without breaking workflows people already know People analytics dashboards where HR leaders read the room without digging through raw data Applicant tracking and onboarding flows that reduce drop-off, where candidates and new hires disengage most Payroll and compensation interfaces where calculation complexity stays hidden, and output clarity does not ### Manufacturing & Supply chain URL: https://redbaton.digital/industries/manufacturing-and-supply-chain Build smarter manufacturing and supply chain platforms with Red Baton. We combine UX, engineering and branding to streamline operations and improve efficiency. **Manufacturing & Supply chain** Operations don't forgive bad UX. We design manufacturing dashboards and supply chain platforms that give operators exactly what they need: clarity, speed, and no noise. Industrial operations generate more data than most interfaces are built to handle. We design industrial dashboards, control towers, and logistics platforms where information is organised around the decisions people need to make, not the systems that produce them. **Operators drowning in data they cannot act on** SCADA screens and IoT dashboards surface everything simultaneously, with no hierarchy between critical alerts and noise. **Legacy software the workforce works around** ERP and MES systems accumulate workarounds — parallel spreadsheets and paper logs the interface cannot handle. **Supply chain visibility that stops at the first tier** Control towers show headline metrics but cannot surface the exception signals that drive real decisions. **Modernisation projects that the ops teams refuse to trust** Redesigns that replace familiar systems too quickly disrupt trained workflows and generate more transition errors. **Interfaces designed for screens, not factory floors** Dashboards built for office screens fail on ruggedised tablets used by gloved operators under pressure. We provide the industrial IoT dashboard design, supply chain UX, and manufacturing software modernisation services that complex operations require. **Q: How do you approach the design of industrial IoT dashboards differently from standard enterprise software?** A: Industrial IoT dashboards serve operators making time-critical decisions on hardware often unsuited to complex interfaces. Our approach starts with the decision: what the operator needs to know, and what action follows. Then we build the hierarchy around that. Telemetry density, alarm prioritisation, and contrast are calibrated to the physical context rather than the data model. **Q: Can you redesign a legacy SCADA or ERP system without disrupting live operations?** A: Yes, and this is one of the more common briefs we receive. We follow a modular, screen-by-screen approach that deploys updated interfaces as web-based overlays on existing PLC and database architectures. Operations teams continue in familiar environments while new screens are introduced progressively, reducing transition errors and making adoption easier to manage across large teams. **Q: What does a supply chain control tower interface actually need to show?** A: That depends on which decisions the team needs to make the fastest. Most control tower interfaces show too much at the top level and bury exception signals, like delays, inventory anomalies, and fulfilment risks, that need human intervention. We design dashboards so that normal operations require minimal attention and exceptions surface immediately with enough context to act on. **Q: How do you handle the physical constraints of factory floor environments in your design process?** A: Factory floor hardware introduces constraints that standard enterprise UX does not encounter, such as resistive touchscreens, glove-friendly target sizing, high-glare conditions, and operators who cannot pause to read. We account for these from the earliest stages, specifying touch targets, contrast ratios, and alarm language in line with ISA-101 standards and the hardware context of each specific deployment. **Q: Do you work with logistics software startups as well as enterprises modernising existing systems?** A: Both, and the challenges differ meaningfully. Startups building logistics platforms need interfaces that make complex data legible to users unfamiliar with incumbent tools. Enterprises modernising existing systems need interfaces that earn operator trust without disrupting trained workflows. We structure our process around how the software will be used before any design decisions are made. Industrial IoT dashboard design with clear visual hierarchies between critical alerts and background telemetry Supply chain control tower interfaces giving dispatchers real-time visibility across supplier tiers Manufacturing software modernisation delivered screen by screen, preserving workflows while reducing operational friction HMI and SCADA interface design aligned with ISA-101 standards for plant floor environments Fleet and logistics product design for dispatch platforms, route optimisation tools, and warehouse systems ### Maritime URL: https://redbaton.digital/industries/maritime Build smarter maritime platforms with Red Baton. We combine maritime software development, UX design and engineering for connected shipping operations. **Maritime** Few agencies understand maritime. We do. From operational dashboards to fleet management platforms, we bring user-first design thinking to one of the world's most technically complex industries. In maritime operations, a confusing interface is an operational and business risk. Maritime companies have complex, high-stakes software being used by crews in difficult conditions, on slow connections with no room for misreading. We design enterprise operational software for exactly those conditions. **The tool is rated for 40 ports, but is used confidently only in three.** Software that works in ideal pilot conditions rarely holds up when the fleet actually deploys it across varied operations. **Critical decisions buried in legacy UI.** When software requires training to operate, and the training gets skipped, operational errors become a design failure waiting to surface. **A software to be used on the bridge is built for the office.** Maritime software reflects the priorities of whoever specified it — not the crew who depends on it at sea. **Compliance tools for the auditor, not the crew member.** Regulatory reporting tools that prioritise completeness over clarity produce forms nobody wants to fill and data nobody trusts. **Digitising the paper form without rethinking it.** Moving a paper process onto a screen doesn't make it digital. It makes a worse version of the same thing. We offer all the enterprise operational software design & development services you need. **Q: How do you design software for crews operating in difficult conditions?** A: By testing against the hardest conditions first. Low-bandwidth connections, poor lighting, physical stress, and time pressure are the design brief — not edge cases to address after launch. We design maritime interfaces to be operable by someone under strain, which means they're always excellent for someone who isn't. **Q: Can you work within the compliance and regulatory requirements specific to maritime software?** **Q: How do you approach the legacy system problem common across maritime technology?** A: Legacy redesign in maritime is almost always selective modernisation, not replacement. We map the workflows crews have adapted to, identify where friction creates real risk, and redesign those surfaces first. Years of workarounds represent institutional knowledge — a redesign needs to absorb that, not overwrite it. **Q: How do you handle multi-role platforms where crew and shore teams need different things?** A: Role-based design is central to operational software. A vessel master and a shore-based fleet manager interact with the same data at completely different cadences and for different decisions. One interface for both produces a product that serves neither well. We design the information hierarchy before touching a single screen. **Q: What's your experience with offline-first or low-connectivity maritime environments?** A: Every interaction is evaluated against: what happens when this doesn't sync? Forms need to save state. Decisions need to be completable offline. Errors need to be intelligible without a support call. We design for the connection dropping, not the connection holding, and everything else is easier from there. **Q: How do you get useful research from users who rarely give feedback?** A: Field research replaces feedback forms. Maritime crews don't submit tickets — they adapt, work around, and stop using features that fail them. We observe how software is actually used versus intended, and design from that gap. The most useful thing: watching someone navigate a flow they've learned to quietly avoid. **Not sure where to start? That's exactly where we begin.** Operational dashboards where the critical reading is always visible, regardless of screen size or connectivity. Compliance and reporting flows designed around the person filling them in, not the auditor reviewing them. Interfaces that are under pressure: low light, rough weather, or high cognitive load. Role-appropriate information hierarchy so crew, officers, and management see what they need. Software that works on slow satellite connections as reliably as fast ones. ### Mobility URL: https://redbaton.digital/industries/mobility Design and build next-generation mobility products with Red Baton. Experts in automotive UX design, mobility app development, branding and product engineering. **Mobility** The future of movement is being designed right now. We've helped EV brands, fleet operators, and micro-mobility platforms build mobile apps and operational systems that their riders and drivers actually use. Designing and developing mobility apps and products that users can trust for their commutes, safety, and daily routines is a design problem. We work with mobility companies to build ride-sharing, EV, and urban transport products that will earn that kind of habitual use. **First ride is fine. The second never happens** Activation without retention is a growth trap. Users try the mobile app once, don't come back, and you're left acquiring the same person twice. **The app works. The experience doesn't** Technically, the ride gets booked. But the ride-share app flow feels clunky, the feedback is unclear, and users arrive frustrated before they've gone anywhere. **Trust breaks down at the wrong moments** A payment that looks like it failed. A driver location that stops updating. A cancellation flow that penalises the user. Small design failures that feel very large in the moment. **The product wasn't built for how people actually move** Ride-sharing app design built around ideal conditions doesn't hold up in patchy connectivity, crowded pickup points, or a user who's already running late. **Scaling the fleet didn't scale the experience** What worked for 10 cities and 3 vehicle types breaks when you're at 40 cities with a mixed fleet management challenge. The product hasn't kept pace with the operation. We offer all the mobility app UI design & development services you need for your mobility product. **Q: When does a mobility product need a design overhaul vs. targeted fixes?** A: When drop-off, retention, or trust metrics start declining, and you can't explain why technically, it's usually a design problem. Targeted fixes only work when a specific flow is broken. A full overhaul is worth it when the product's core experience no longer matches how users actually behave and what they expect. **Q: Do you design for both the rider and driver sides of a mobility product?** A: Yes. The driver app is often the more neglected side, and the one that directly affects the rider experience. A driver who can't navigate the app efficiently causes delays, cancellations, and bad ratings that show up as a product problem on the consumer side. Both surfaces need equal design attention. **Q: How do you approach designing for markets like India, where usage conditions vary significantly?** A: Real-world testing in the actual conditions the product will be used in — low-end devices, variable connectivity, crowded physical environments. Design decisions that look fine in a Bangalore office need to hold up in a Tier 2 city on a 3-year-old Android. We build for that range from the start, not as an afterthought. **Q: How do you design for safety-critical moments in a ride-sharing or EV product?** A: Safety UX goes beyond warnings. It should remove ambiguity at the exact moment a user needs certainty. A rider who can't tell whether their driver is confirmed, or a driver who misreads a pickup instruction, creates a real-world problem. We design those moments specifically: clear status states and predictable feedback, with no room for misinterpretation. **Q: What does your process for onboarding new mobility users at scale look like?** A: We map onboarding against the first value moment, ie, the first successful trip. Everything before that is measured against whether it gets in the way. We cut steps, defer optional information, and test the flow on low-end devices and slow connections, because that's the reality for most of your first-time users. **Q: Can you help us design for multiple vehicle types on one platform?** A: Yes, and it's harder than most teams expect. A two-wheeler flow and a cab flow have different time expectations, different map interactions, and different cancellation tolerances. Forcing them into one pattern produces a product that serves neither well. We design each surface distinctly, then find the shared language that makes the platform feel coherent. Onboarding flows that get first-time riders to their first completed trip, without a support call. Real-time state design that keeps users informed and calm, even when things go wrong. Driver-side UX that reduces cancellations, errors, and the delays that hurt rider ratings. Trust and safety moments designed to help users feel secure, not surveilled. Scalable product architecture that holds up across cities, vehicle types, and user segments. ### Retail URL: https://redbaton.digital/industries/retail Create seamless shopping experiences with Red Baton. We deliver retail UX design, retail app development, branding and engineering for modern retail brands. **Retail** The best retail experience is the one that disappears. We design e-commerce apps and retail digital products where discovery, purchase, and loyalty feel frictionless. In retail, small frictions add up fast. We design e-commerce systems, D2C apps, and scalable B2B ecommerce design experiences that make it easier for users to find what they need, make decisions faster, and complete purchases without friction. **They browse. They add to the cart. They leave.** When e-commerce UX design isn’t intuitive, users leave midway, whether it’s browsing, adding to cart, or checking out. **Checkout feels harder than it should** A clunky e-commerce checkout design adds friction right when users are ready to buy. **Products are difficult to browse or compare** Weak or messy product listing page designs slow users down instead of helping them decide. **The product page isn't doing the selling** Product listing pages ignore customer logic and bury the trust signals and social proof that actually convert. **B2B journeys are overly complex** Distributor portals and field sales apps designed for system requirements create adoption failure. The tool exists. The team uses WhatsApp instead. We offer all the retail & e-commerce design & development services you need for your product. **Q: When does a retail product need a full redesign vs. targeted fixes?** A: When conversion, retention, or repeat purchase metrics are declining, and the cause isn't technical, that's a design problem. Targeted fixes only work when a specific flow is broken. A full redesign makes sense when the product's core experience no longer matches how your customers actually shop, or when the platform has scaled past what the original design can hold. **Q: Do you design for both the consumer app and the B2B operations side?** A: Yes, and the B2B side is often the more neglected one. A distributor portal or field sales app that people won't use is as damaging as a broken consumer checkout. We've designed both surfaces for clients like HUL, and they need to be treated as connected systems, not separate projects. **Q: How do you design e-commerce experiences that actually improve conversion, not just look better?** A: We start with the drop-off points, where users leave, and why. That means reviewing real session data, running usability tests, and mapping the checkout and product listing flows against what users actually need at each step. Good ecommerce ui design isn't about aesthetics; it's about removing every reason a decided buyer finds not to complete the purchase. **Q: How do you approach designing for both D2C and marketplace ecommerce models?** A: D2C and marketplace design share the same goal, conversion, but different constraints. On D2C, you control every touchpoint, so the work is about trust end-to-end. On a marketplace, the focus is on the moments you do control: product presentation, imagery, and copy. The starting point is always which levers the brand actually owns. **Q: What's the most common design mistake you see in Indian e-commerce products?** A: Optimising the homepage at the expense of the product listing page. Teams pour effort into the first screen, but the decision to buy occurs on the PLP and in checkout. We've seen products where the homepage is immaculate, but the product page still uses default filters and no social proof. That's where sales are lost. **Q: Do you work with brands building B2B distributor portals and field sales tools?** A: Yes, and it's where design has the most direct business impact. A portal that field teams won't use isn't a technology problem; it's a UX problem. The tool was built for compliance, not for someone placing 40 orders on a bus with bad connectivity. We've solved this for HUL and know what real field adoption requires. **Not sure where to start? That's exactly where we begin.** Product listing pages that surface the right filters, images, and trust signals at the moment of decision. Checkout flows that remove every unnecessary step so the path from intent to payment is frictionless. Search and discovery experiences that understand what shoppers actually mean, not just what they typed. B2B commerce portals field teams actually adopt because the UX fits their real workflow. Post-purchase and loyalty moments designed to earn the second order, not just the first. ### Travel & Lifestyle URL: https://redbaton.digital/industries/travel-and-lifestyle Reimagine travel and lifestyle experiences with Red Baton. We create intuitive travel apps, hospitality UX and scalable digital products that customers love. **Travel & Lifestyle** Travel products earn trust or lose it in a single interaction. We design booking flows, trip apps, and lifestyle products that are as seamless as the journeys they're built around. For every traveller, anticipation is the biggest joy — and the easiest thing to destroy. We design travel apps, booking platforms, and lifestyle products for companies where the experience of planning a trip is considered a trip itself. **Booking takes seven steps, but they leave at three.** Every unnecessary screen between intent and confirmation is a traveller's resolve quietly eroding. **The homepage is beautiful, the booking flow is not.** Marketing investment drives users to a product, but the travel app design fails to convert. **They're promised personalised, they get generic.** Recommendation engines mean nothing if the interface treats every user like they just arrived for the first time. **The app holds up in planning but fails in-trip.** User trust breaks when an unintuitive travel website design fails at crucial moments, such as itinerary changes or gate updates. **Accumulating loyalty points fails to translate to actual loyalty.** Rewards programmes with poor UX feel like a chore. Users collect points and eventually stop caring about the product entirely. We offer all the travel & lifestyle app design and development services you'd need for your product. **Q: At what point does a travel product need a design overhaul?** A: When the conversion data and user behaviour stop making sense together. Declining booking completion, high search-to-exit rates, and loyalty churn that can't be explained by pricing are almost always design signals before they become business problems. The earlier you diagnose, the less expensive the fix. **Q: How do you design for the emotional arc of a travel booking experience?** A: Travel purchases are high-consideration and high-anxiety, because the users are committing money to something they can't fully control. A good travel app design treats that anxiety as the primary brief. Confidence signals, transparent pricing, clear cancellation logic, and honest wait states are what separate a booking that reaches completion from one that gets abandoned at the payment screen. **Q: Do you design for both the pre-trip planning experience and the in-trip product?** A: Both, and they're very different briefs. Pre-trip is about reducing uncertainty before money changes hands. In-trip is about removing friction when it's least welcome. A traveller at an airport with a broken boarding pass is not the same user who browsed flights on a Sunday evening. The design has to hold for both states. **Q: What's your approach to designing travel loyalty and rewards programmes?** A: Treat the reward as the product. Most loyalty programmes underperform because redemption rates are so low that users lose interest before reaching it. We focus on the moment a user first understands what their points are worth and whether claiming them is worth the effort. That's where loyalty is actually won or lost. **Q: How do you handle the complexity of multi-destination and multi-passenger booking flows?** A: Isolate each decision until the user is ready for the next. Multi-destination flows fail when travellers have to hold too much in their heads at once. We design for progressive commitment: confirm the first leg before complicating the second. The complexity is real. It doesn't have to be experienced all at once. **Q: Do you design travel products targeting Indian travellers specifically?** A: Yes, and the Indian travel market has requirements that global platforms miss. Transparent fare breakdowns matter more than visual polish. Tier 2 and 3 city users book on mid-range Android devices. Group travel — families, pilgrimages, office trips — is a primary use case most OTA designs still treat as an edge case. A booking flow stripped down to the decisions that matter, so fewer users abandon before confirming. Search and filter experiences sharp enough to handle the complexity of real travel decisions. In-trip design built for the moments when users are stressed, offline, or both. Loyalty and rewards UX that makes earning and redeeming feel worth the effort. Cross-platform consistency between the travel website and the mobile app. ## Case Studies ### AlphaRupee URL: https://redbaton.digital/work/alpha-rupee Explore how Red Baton shaped AlphaRupee, a Unilever intelligent automation unit, through brand strategy, identity design and graphic design for a scalable SaaS brand. **AlphaRupee** **Still Confused?** **Let’s Talk?** **Get in touch** Built the brand and marketing experience for AlphaRupee, a digital lending platform offering personal loans. **Frequently asked question** We offer all the design & development services you need to help. **Q: When does it make sense to bring in an external product design partner ?** A: We operate as a product design partner, not a delivery-only UX/UI agency. Alongside UX and UI design, we bring product thinking, branding, engineering, and staffing together to reduce handoffs and improve execution quality. **Q: When product, design, and technology decisions start to compound ?** A: A great app doesn't feel designed — it just works. We bring together user research, interaction design, and sharp UI to build mobile and web experiences that keep users coming back. We created a clear and contemporary identity for AlphaRupee that makes borrowing feel simple and approachable. The fresh green palette, bold typography and clean graphic elements bring a sense of trust, clarity and optimism. The identity was extended across digital products, campaigns, outdoor communication and branded applications. Consistent colours, typography and messaging create a recognisable experience across every customer touchpoint. ### Automation Factory URL: https://redbaton.digital/work/automation-factory Explore how Red Baton designed Automation Factory’s digital experience with intuitive UX/UI, simplified workflows and a scalable interface built for automation-led operations. **Automation Factory** A unit of Unilever that delivers Intelligent Automation at scale with agility and right costs **Dynamic Logo** For Automation factory, we crafted a dynamic logo that embodies a spectrum of emotions, presenting a friendly and reassuring brand image to alleviate fears of job loss and foster greater adoption. This adaptable emblem signifies innovation and empathy, encapsulating the harmony between technology and human sentiment. **Brand Collaterals** Our suite of brand collaterals seamlessly complements the dynamic logo, offering a cohesive and engaging visual experience that bridges innovation with a personal touch, reinforcing trust and connection across all touchpoints. ### Bot Store URL: https://redbaton.digital/work/bot-store Explore how Red Baton designed Bot Store’s AI platform with intuitive UX/UI, clear bot discovery, streamlined user journeys and a scalable digital experience. **Bot Store** A single application to host automation bots that would help automate processes across the business verticals Overcame scalability issues due to inconsistent architecture and unavailable data. Also enabled efficient adoption of bot-store across varied regions. We have automated more than 1500 processes, saving around 3.4 million-man hours across the globe. **A more efficient workforce that you can teach countless skills.** Introducing a centralized platform for sharing annotated bot datasets and tracking their status across all functions and clusters. Streamline collaboration, enhance transparency, and optimize efficiency as you navigate the dynamic landscape of bot development and deployment. **Challenges & Expectations** Unilever, a global consumer goods corporation, faced scalability obstacles owing to an irregular architecture and restricted data accessibility. The goal is to enhance the current website by incorporating more information and organizing content for user-friendly consumption. The updated architecture and visual design are intended to streamline tasks and save time. All users will have effortless access to all the listed bots, services, and features. **Centralised track to share annotated datasets of bots and its status for all functions and clusters…** One-stop bot repository for your business needs. Ready-to-use solutions for automation, customer service, sales, and more. Boost productivity instantly. Discover the perfect bots for your operations today. Effortless efficiency awaits. **A policy framework, provides knowledge and intends to cover core principles implemented by Automation Factory** From seamless automation to effortless asset management, our curated collection offers the perfect bots for your success. Embrace efficiency and elevate your operations with user-friendly solutions, designed to unlock your business’s full potential. **Unlocking minds through immersive learning and interaction.** Explore our Bot Store, your gateway to streamlined automation. Discover cutting-edge bots to enhance efficiency, reduce costs, and elevate customer satisfaction. Embrace the future of business with our user-friendly solutions. Unleash the power of automation for unprecedented growth. **Maximising Sales Potential with revamped homepage, Streamlined Contents, and Visual Enhancements!"** Revamped website, with UX-driven process for seamless user experience. Streamlined content, improved visuals, and enhanced accessibility. Delightful engagement across all devices. ### Decode Age URL: https://redbaton.digital/work/decode-age Explore how Red Baton shaped Decode Age’s brand and digital presence through strategic branding, intuitive website design and a clear, science-led user experience. **Decode Age** **Still Confused?** **Let’s Talk?** **Get in touch** Built the brand and marketing presence for Decode Age’s longevity supplements and biological age products. **Frequently asked question** We offer all the design & development services you need to help. **Q: When does it make sense to bring in an external product design partner ?** A: We operate as a product design partner, not a delivery-only UX/UI agency. Alongside UX and UI design, we bring product thinking, branding, engineering, and staffing together to reduce handoffs and improve execution quality. **Q: Who is Red Baton best suited for?** A: A great app doesn't feel designed — it just works. We bring together user research, interaction design, and sharp UI to build mobile and web experiences that keep users coming back. We developed a bold visual direction for Decode Age using high-contrast blues, clean layouts and energetic imagery. The look and feel was designed to make longevity science appear modern, credible and accessible. Strong typography, vivid blue tones and people-led imagery create a clear and recognisable campaign presence. The result is a cohesive look that supports Decode Age’s science-led positioning across multiple touchpoints. ### Dhruv TS URL: https://redbaton.digital/work/dhruv-ts Explore how Red Baton helped Dhruv TS enhance its digital experience through intuitive UX/UI design, streamlined user journeys and a scalable product interface. **Dhruv TS** **Still Confused?** **Let’s Talk?** **Get in touch** I have been hiring people in this space for a number of years and I have never seen this level of professionalism. I have been hiring people in this space for a number of years and I have never seen this level of professionalism. 2 **Frequently asked question** We offer all the design & development services you need to help. **Q: When does it make sense to bring in an external product design partner ?** A: We operate as a product design partner, not a delivery-only UX/UI agency. Alongside UX and UI design, we bring product thinking, branding, engineering, and staffing together to reduce handoffs and improve execution quality. **Q: Who is Red Baton best suited for?** A: A great app doesn't feel designed — it just works. We bring together user research, interaction design, and sharp UI to build mobile and web experiences that keep users coming back. Transform Your Business and Embrace Innovation with Dhruv TS Cutting-Edge Solutions Lorem ipsum dolor sit amet consectetur. Id malesuada et egestas integer libero. In diam nisl magna erat commodo gravida fringilla. Enim vehicula vestibulum sed viverra faucibus ut nibh porta consequat. ### Entropik Tech URL: https://redbaton.digital/work/entropik-tech Explore how Red Baton improved Entropik Tech’s digital product experience with user-focused UX/UI design, streamlined journeys and a scalable interface system. **Entropik Tech** Built the digital presence for the world’s leading Emotion AI company, helping brands understand human emotions. **Brand Design System** Our brand design system for Entropik Tech, a leader in Emotion AI, masterfully blends simplicity, technology, and human emotions, ensuring brand cohesiveness and scalability to craft a universally resonant and effortlessly engaging visual narrative. **Brand Collaterals** Entropik Tech, the global frontrunner in Emotion AI, intricately weaves the essence of technology with the depth of human emotions, crafting a visual narrative that redefines experiences and connects on a profound level. ### Fanzart URL: https://redbaton.digital/work/fanzart Explore how Red Baton transformed Fanzart’s digital storefront with UX strategy, UI design and web development to simplify product discovery and improve the e-commerce journey. **Fanzart** Designed and developed the website for Fanzart, bringing its designer fan collection to life online. - Create a bold and distinctive digital identity aligned with the brand - Make product discovery simpler and more intuitive - Build a seamless e-commerce journey from discovery to purchase - Highlight Fanzart’s products through strong visual storytelling - Improve the overall experience across desktop and mobile devices **Challenges** Fanzart had a strong and differentiated product portfolio, but the digital experience needed to do a better job of communicating the creativity, craftsmanship, and personality behind the brand. Some of the key challenges were: - A product catalogue spanning multiple categories, making discovery and navigation complex - Limited visual storytelling around products and their role in interior spaces - An e-commerce journey that required greater clarity and fewer friction points - The need to balance brand expression with functional shopping experiences - Creating a consistent experience across different screen sizes and customer journeys **Approach & Solution** Product-First UX Strategy We restructured the experience around how customers actually discover and evaluate Fanzart products. Categories, filters, product information, and navigation were simplified to help users move naturally from inspiration to exploration to purchase. The new information architecture makes it easier to browse the catalogue while keeping important product details accessible at every stage. Fanzart's products are designed to be more than functional objects — they are statement pieces. We translated this personality into a bold, expressive visual system with strong imagery, generous layouts, distinctive typography, and engaging interactions. The interface allows the products to remain the hero while creating a memorable brand experience around them. **Immersive Product Discovery** We introduced a more visual approach to product exploration, allowing users to understand the products through large-scale imagery, contextual visuals, product details, and category-led discovery. This creates a stronger connection between the product and the spaces it is designed for, helping customers imagine how it could fit into their own environment. **Conversion-Focused E-commerce Experience** Every interaction was designed to reduce friction between product discovery and purchase. Product pages were reorganised to surface essential information clearly, while calls-to-action, navigation, and shopping flows were designed to create a more confident purchasing journey. The result is an experience that combines Fanzart's expressive brand personality with the usability expected from a modern e-commerce platform. **Impact & Results** The redesigned Fanzart website created a stronger connection between brand, product, and commerce — transforming the website from a product catalogue into an engaging digital storefront. ### Frugbi URL: https://redbaton.digital/work/frugbi See how Red Baton designed Frugbi’s community app with intuitive UX, consistent UI and a scalable design system to improve trust, usability and engagement. **Frugbi** Connects your neighbours through tasks, events, and discussions, fostering community engagement. We made a secure app by providing a GPS tracker and pre-verified accounts. Brought consistency in navigations and UI to reduce cognitive load. Provided upfront critical information to increase brand trust. **Empowering Communities** An innovative app that encourages community engagement and empowers individuals to share their skills and seek assistance when needed. This mobile platform enables users to exchange help on a time-based system, with one credit representing one hour of contributed time. The app envisions a world where mutual support and personal growth coexist harmoniously. By providing a user-friendly interface, it ensures convenience and satisfaction for all participants. With a strong focus on building interconnected communities, the app facilitates a culture of giving and receiving assistance without barriers. **Problems & Solutions** The brand colours used are relevant to the industry and modern. They help elevate the brand language and add vibrancy. They also help increase brand recall and build a strong brand presence **Consistent. With a Design System** As we all know, creating a design system is halfway to getting it done. Creating a beautiful design system is how we get it done. Consistency is the only way that makes sense for us to design and develop a product. **Empowering Users to Offer and Seek Help** On this community-centric platform, users are encouraged to explore the various types of assistance sought by others and discover opportunities where they can extend a helping hand. Whether it involves sharing skills, offering time, or providing resources. Moreover, users have the freedom to make specific requests for help, presenting multiple options for the type of assistance needed and setting flexible schedules for completing tasks. This collaborative and inclusive approach fosters a supportive environment, empowering members to actively engage in aiding one another and nurturing a strong sense of unity within the community. **Forming Friendships in Nearby Locations** Users of this platform are presented with a unique and exciting opportunity to connect with individuals in their nearby locations. By sharing a common interest in helping others and working together on various tasks, users can build deep and meaningful friendships with those who reside in close proximity. **Create task** In order to create a task on this platform, users are provided with a range of multiple options to choose from. They can select the most appropriate task that aligns with their requirements or the assistance they seek. Additionally, users have the flexibility to schedule the task according to their convenience, allowing for better time management and coordination. ### FSS Tech URL: https://redbaton.digital/work/fss-tech Explore how Red Baton redesigned and developed FSS Tech’s fintech website with UX strategy, modern UI, responsive development and clearer digital payment journeys. **FSS Tech** Designed and developed the website for FSS Tech, a global payments and transaction-processing technology company. We redesigned and developed the FSS website to: - Reflect the company’s vision for the future of digital payments - Build a seamless, modern, and responsive experience - Strengthen the brand’s perception as a global fintech innovator. - Create a content architecture that better communicates offerings across geographies and solutions **Challenges** The previous FSS Tech website had rich content but lacked clarity, hierarchy, and emotion. It didn’t truly represent the futuristic and cutting-edge identity of the brand. Some of the key challenges were: - Outdated design and visual language that didn’t align with FSS’s modern fintech positioning. - Complex information architecture, making navigation difficult for diverse user groups. - Limited mobile responsiveness and performance issues. - Lack of strong storytelling to reflect innovation, trust, and leadership in payments technology. **Approach & Solution** Human-Centric UX Strategyc We began with in-depth research to understand user journeys across stakeholder types — banks, merchants, partners, and fintechs. Our UX strategy streamlined content flows, prioritised key offerings, and ensured intuitive navigation with minimal friction. **Futuristic Visual Language** We translated FSS’s innovation-driven DNA into a sleek and dynamic design system — featuring futuristic gradients, minimal typography, and immersive motion elements. The design reflects both trust and transformation, with a strong balance between technology and humanity. **Responsive & Scalable Development** We engineered a high-performance, fully responsive website optimised for all devices and global audiences. Built on scalable architecture, it supports future content expansion and ensures smooth performance across regions. **Impact & Results** The revamped website positioned FSS Tech as a future-ready fintech leader — bridging technology, trust, and user experience seamlessly. The new platform now acts as a strategic communication hub — not just a website, but a reflection of FSS Tech’s innovation and impact in shaping the global digital payments ecosystem. ### Geoserve URL: https://redbaton.digital/work/geoserve Explore how Red Baton designed and developed Geoserve’s GeoPerform ETS platform to simplify maritime emissions, EUA accounting, tax management and complex data workflows. **Geoserve** Streamlining Maritime emissions calculation and tax management with Geoperform ETS, a SaaS solution designed for Geoserve **Navigating Maritime Challenges by Simplifying Complex Information for Improved Operations** In the maritime industry, the lack of comprehensive tools for calculating vessel performance and complying with environmental regulations poses a challenge. Current methods rely on fragmented data sources and manual processes, hampering global collaboration. Stakeholders, including ship owners and shipping companies, struggle to accurately assess emissions and taxes for cargo transactions. Scalability is crucial to adapt to the yearly changes in European Union regulations. **User Centric Design With Insightful Recommendations And Easy Navigation** Designed keeping the users in mind, the product provides insightful recommendations and prompts through graphs and grouped tables. Features such as setting limits, advanced filters, global actions, and contextual navigation make it easy for users to achieve their goals. **Revolutionise EUA Accounting with Geoperform ETS** GeoPerform calculates EUAs for each client and stakeholders according to agreements,events and discounts, and groups the data by passage. Additional features ensure accuracy and transparency in tax calculations, making it fraud-free. **Tiered System with Robust User Management for Admin** The team developed an admin module for leadership roles. Admins can set unique and different permissions for users, making access management easy. User permissions are simplified with role creation. The module's scalable layout and card listings are designed to adapt to future additions smoothly ### Grit URL: https://redbaton.digital/work/grit Explore how Red Baton designed Grit, a FinTech platform for daily wage workers, with intuitive UX/UI, branding and tools for earnings, payroll and payments. **Grit** A platform enabling daily wage workers with financial services, such as immediate access to the pay they have earned, when they need it. We crafted a seamless financial toolkit to empower daily wage workers in managing earnings effortlessly, revolutionising how daily wage workers master their financial journey. **Elevate Your Earnings, Unleash Financial Freedom** Grit’s innovative approach to financial management for daily wage workers is revolutionizing the gig economy landscape. By offering a comprehensive suite of features, including payroll management, time tracking, payments, transfers, and a unique Debit Visa Card, Grit empowers workers to take control of their finances and build a stronger financial future. Through its user-centric design and commitment to financial inclusion, Grit is making a meaningful impact on the lives of daily wage workers across the United States. **Obstacles & Prospects** Amidst the ever-changing landscape of the modern gig economy, individuals relying on daily wages frequently encounter challenges in efficiently handling their financial matters, monitoring their income, and obtaining banking facilities. **Financial Mastery at a Glance** Grit’s user-friendly dashboard provides daily wage workers with a clear overview of their financial status. Users can easily track their earnings, view payment history, and monitor their spending patterns. The dashboard also displays a projected weekly income based on logged work hours, helping users plan and budget effectively. **Wage Wizardry Simplified** Say goodbye to tedious calculations and paperwork. Grit’s integrated payroll and time tracking feature automates the process. Log your work hours with ease, and watch as Grit’s magic computes your earnings, leaving you more time for what matters most. **Grit Debit Visa Card - Your Financial Superpower** Unleash the power of the Grit Debit Visa Card. Seamlessly link your Grit account and tap into a world of convenience. Make purchases with a flick of your wrist, pay bills effortlessly, and access cash at ATMs whenever you need it. With Grit, you’re not just managing money; you’re mastering it. **Bill Mastery and Instant Money Moves** Grit empowers you to take control of your financial obligations like a pro. Effortlessly pay your bills directly from the app, ensuring that you never miss a due date again. But that’s not all – our instant money transfer feature lets you move funds with a swift tap, whether you’re splitting expenses with friends or supporting loved ones. With Grit by your side, bill management and money transfers have never been smoother. ### Guardian URL: https://redbaton.digital/work/guardian Explore how Red Baton improved Guardian’s healthcare data platform with streamlined navigation, better data organisation, intuitive UX/UI and enhanced data visualisation. **Guardian** A healthcare data integration platform that streamlines and unifies complex healthcare data management. **Seamless Healthcare Data Integration: Unleashing Power Through Intuitive UI/UX Enhancement** Our solution enhanced user experience on the Guardian platform, which improved efficiency for healthcare professionals. We achieved this by studying evident and latent pain points and solutioning for better task flows. **Additonal details related to Patient and event captured in right panel** Right panel modal allows users to quickly access detailed information without moving to another page helping them remain in context of their current task. **Enhanced data visualization** Guardian users needed to look at a large amount of data to make decisions. We introduced multiple interventions to enhance the user experience of working with large amounts of data. Since the tables are data heavy and have multiple columns, the visibility of system status is made clear by highlighting columns on which filter has been applied. **Detailed Patient Master Chart** Through grouping and categorisation large amounts of a patient's medical records are made accessible in a format that easy to consume and improves findability of spevific medical records. ### I-Genie.ai URL: https://redbaton.digital/work/i-genie Explore how Red Baton redesigned I-Genie, an AI-driven analytics platform, with improved UX/UI, custom dashboards, better navigation and scalable product design. **I-Genie.ai** An AI-driven analytics tool that compares brand ratings and sentiment across multiple e-commerce platforms. **Reimagining i-Genie.ai's Digital Sphere: Elevating UX/UI Standards** Infused innovation into every pixel and revitalized Igenie's e-commerce, super admin, and client portals. **E-Commerce Portal Homepage** The E-commerce portal homepage is designed for a senior category president persona to give comprehensive data visualization to the client. **Client Admin Portal** RBAC (Role Based Access Control) is the method that was implemented for creating the database/portal for the Client Admin. **Crafting Consistency: Unveiling the Style Guide Journey of our SaaS Solution** Through meticulous research into brand identity and color psychology, we crafted a comprehensive style guide for i-Genie. **Landing Page** Captivating portal screenshots and engaging testimonials foster confidence, while a dedicated demo request section and insights from company luminaries further enhance the allure of our platform. **Visual Design - E-commerce Portal Drivers Page** The page provides a visually intuitive interface, offering in-depth information on various factors enabling a thorough understanding of product performance and consumer sentiment & help in decision making. ### Moengage URL: https://redbaton.digital/work/moengage Explore how Red Baton enhanced MoEngage’s product experience with intuitive UX/UI, streamlined workflows and a scalable interface designed for better usability. **Moengage** MoEngage is a customer engagement platform that provides tools and services to help businesses effectively engage with their customers across various channels. Moengage is one of the first mobile-first customer engagement platforms, their mission is to support the digital growth for user-centric brands across e-commerce, retail, travel & hospitality, BFSI, media & entertainment, telecom, food delivery, mobility and more. **Omni channel marketing platform** The Mobile-first Omni-channel platform for user retention and engagement. With multiple levels of access controls and approvals, your distributed teams can run cross- channel, personalised campaigns across brands and geographies. Focus on your KPIs instead of switching between multiple tools. Track, analyse, segment, engage, and optimise your campaigns on one platform. **Our Creative Direction Unveiled** The brand colours used are relevant to the industry and modern. They help elevate the brand language and add vibrancy. They also help increase brand recall and build a strong brand presence. **Insights backed with research for valuable audience** We conducted comprehensive primary research using surveys and questionnaires with Moengage stakeholders to gain a deeper understanding of their anticipated outcomes and current challenges. Additionally, we complemented this with thorough secondary research to benchmark against industry competitors. **Improved Navigation** We focused on enhancing the navigation menu. By implementing a clear and logical structure, we ensured that each menu item had straightforward and descriptive labels. Additionally, to prevent overwhelming visitors, we limited the number of main menu items. As a result of these improvements, the browsing experience became seamless and intuitive, enabling visitors to explore the website’s content with ease. **Visual Refresh for Brand Representation** Developed a design system or brand style guide that outlines the rules for using your visual elements. This ensures that anyone working with your brand maintains consistency. **Interactive Design** Understand your target audience’s preferences, needs, and pain points. Conduct market research and create buyer personas to better tailor your communication and offerings to their interests. Use customer data to personalize interactions and offers. Address customers by their names in communications, recommend products based on their past purchases, and send relevant content to keep them engaged. **Achieving Longer User Sessions** Improved content organization and compelling visuals led to higher user engagement and longer average session durations. **Product Showcase** Showcase MoEngage’s latest product features, solutions, and success stories prominently to attract potential clients. **Technology and Integration** Seamless combination of diverse components or systems to work together as a unified whole. It involves linking or merging various elements to create a comprehensive and efficient solution. ### Neogreens URL: https://redbaton.digital/work/neogreens Explore how Red Baton shaped NeoGreens’ brand strategy and website experience with clear product storytelling, trust-led design and a conversion-focused structure. **Neogreens** **Still Confused?** **Let’s Talk?** **Get in touch** Built the brand identity and website for Neogreens, a lab-grown microgreens and plant-based superfood company. I have been hiring people in this space for a number of years and I have never seen this level of professionalism. I have been hiring people in this space for a number of years and I have never seen this level of professionalism. 2 I have been hiring people in this space for a number of years and I have never seen this level of professionalism. 3 **Frequently asked question** We offer all the design & development services you need to help. **Q: When does it make sense to bring in an external product design partner ?** A: We operate as a product design partner, not a delivery-only UX/UI agency. Alongside UX and UI design, we bring product thinking, branding, engineering, and staffing together to reduce handoffs and improve execution quality. **Q: When product, design, and technology decisions start to compound ?** A: A great app doesn't feel designed — it just works. We bring together user research, interaction design, and sharp UI to build mobile and web experiences that keep users coming back. **Explore our work** **nbasdjhvajhs d** Lorem ipsum dolor sit amet consectetur. Euismod egestas penatibus sed sed lacinia. We designed the NeoGreens website to create a high-converting, product-first wellness experience that simplifies decision-making for modern users. The new experience focuses on making wellness feel simple, trustworthy, and actionable, aligning with NeoGreens’ core philosophy of “one scoop, once a day.” Key improvements included: - Clear communication of product value (60+ nutrients in one scoop) - Simplified storytelling around daily health problems and solutions - Strong emotional positioning around modern lifestyle struggles - Conversion-driven structure guiding users toward purchase **Challenges** The previous FSS Tech website had rich content but lacked clarity, hierarchy, and emotion. It didn’t truly represent the futuristic and cutting-edge identity of the brand. **Overloaded wellness messaging** The brand communicated multiple benefits (energy, gut health, immunity), but lacked a clear narrative flow, making it harder for users to connect instantly. **Low product tangibility** For a supplement product, there was limited emphasis on: - How it works - What’s inside - Why it’s better than alternatives **Weak problem–solution mapping** Users weren’t clearly guided from pain points → solution → product, which reduced conversion potential **Lack of trust-building layers** Although the product is science-backed, the experience didn’t strongly highlight: - Ingredient transparency - Research credibility - Real user outcomes **Approach & Solution** Problem-First Storytelling We restructured the homepage to directly address modern lifestyle pain points, such as: - Low energy - Poor digestion - Brain fog - Inconsistent nutrition Each problem is immediately paired with a clear benefit-driven solution, making the product feel relevant and necessary. This aligns with NeoGreens’ positioning as a solution for “modern lifestyle health issues”. **One-Core-Message Strategy** Instead of overwhelming users with multiple claims, we focused on a single, powerful narrative: “One scoop. 60+ nutrients. It’s that easy.” This simplifies decision-making and reinforces: - Ease of use - Product completeness - Daily habit formation The clarity of this message reduces cognitive load and improves conversion. **Trust & Transparency Layering** We introduced multiple trust signals across the experience: - “No synthetic ingredients, no hidden additives” positioning - Scientific and ingredient transparency sections - Research-backed formulation messaging - Testimonials showcasing real-life transformations Gluten-free No Synthetic Vitamins 100% Vegan No Gums Organic Allergen-conscious **Unified Brand Experience** Every digital touchpoint — visuals, interactions, and content — was carefully aligned to convey FSS Tech’s vision of powering the future of payments. From solution showcases to leadership narratives, every section was designed to inspire confidence and clarity. **Impact & Results** The redesigned website transformed NeoGreens into a modern D2C wellness brand experience that feels intuitive, trustworthy, and actionable. The platform now acts as a conversion engine, not just an informational website. ### Qoruz URL: https://redbaton.digital/work/qoruz Explore how Red Baton enhanced Qoruz’s influencer marketing platform with intuitive UX/UI, streamlined workflows and a scalable product experience. **Qoruz** Prominent influencer marketing platform, acting as a bridge between brands and influencers. We redesigned Qoruz keeping in mind that influencer discovery was the key. Post discovery, we ensured that the user gets the data points for decision-making upfront which are not available in other applications. The experience of the product allows the user to add searched influencer to a campaign and conduct a ROI analysis for data driven decisions. **Empowering Influencer Marketing** Qoruz stands as a prominent influencer marketing platform, acting as a bridge between brands and influencers to foster influential and genuine marketing campaigns. In recent times, influencer marketing has proven to be a highly effective strategy for brands to establish authentic connections with their target audience. Sensing the significance of this trend, Qoruz took the initiative to create a user-friendly platform that simplifies influencer marketing, making it easier for brands to collaborate seamlessly with influencers. **Influencer Discovery** An impressive repository of influencers from diverse niches such as beauty, fashion, technology, and lifestyle. The platform offers robust search and filtering features, allowing brands to easily discover the most suitable influencers based on demographics, audience reach, engagement metrics, and other vital criteria. Analyzing historical performance and audience insights helps predict the success of potential partnerships, leading to better ROI for brands. **Performance Tracking and Reports** It offers extensive analytics and performance insights to both brands and influencers. These valuable metrics enable the tracking of campaign performance, audience demographics, engagement rates, and return on investment (ROI). By leveraging this data, brands and influencers can make informed decisions and implement data-driven strategies for their marketing campaigns. **Check for Influencer Profiles** Brands are granted access to comprehensive influencer profiles, which provide valuable insights into each influencer’s social media presence. These profiles furnish detailed information about influencers, including their number of followers, engagement rates, content style, niche expertise, and a history of past collaborations. Brands can thoroughly examine influencers’ social media statistics across various platforms like Instagram, YouTube, Twitter, and more. By utilizing these profiles, brands can make well-informed decisions about partnering with influencers whose audience aligns perfectly with their target demographic and marketing objectives. This feature empowers brands to discover the most suitable influencers for their campaigns, ensuring effective promotion of their products or services to a highly engaged and relevant audience. ### Shikhar by Unilever URL: https://redbaton.digital/work/shikhar-by-unilever Explore how Red Baton designed Shikhar by Unilever to simplify retailer engagement through intuitive UX, user-focused UI and a seamless digital experience. **Shikhar by Unilever** A digital platform built for retailers, helping Unilever strengthen engagement and simplify retail operations. We ensured that end users can browse through a catalogue of SKUs by categorising them based on brands, types, sizes and availability. Easy display of key information including margin percentage, available offers and deals. **Ease of Use Simplified Experience : A Gateway to Easy Shopping** Shikhar’s thoughtful inclusion of features like voice search and multilingual support creates a user-friendly experience, especially catering to those less familiar with technology. On the other hand, for digitally savvy users, the app goes the extra mile by offering advanced functionalities like seamless integration with ShopKhata, empowering retailers to effortlessly manage and monitor the credit they extend to their customers. **Challenges** In developing the app, ease of use was an important consideration since most of these retailers are still digitally naive or hesitant. To help retailers maximise their sales potential by entering the world of digitalisation. **Ushop Rewards : Unlock a World of Benefits & Savings** By offering incentives like UShop points on orders, Shikhar enhances user retention and provides an added benefit of extra discounts on top of the existing margins. This rewards program not only encourages customers to keep using the platform but also makes their shopping experience even more rewarding and cost-effective. **Shikhar's Retailer Dashboard : A Powerhouse of Order Insights** The retailer dashboard offers a comprehensive overview of crucial metrics, empowering retailers with valuable insights. These insights include savings, claims, earnings, and a performance comparison with other stores. Additionally, retailers can easily identify top-selling packs and schemes. Moreover, the dashboard showcases the benefits of being a part of Shikhar, such as the utilisation and redemption of UShop points, as well as other rewarding perks. This consolidated and user-friendly dashboard enables retailers to make informed decisions and optimise their business strategies effectively. **AI-Crafted Personalised Celebrity Videos for Stores** Retailers have the capability to create personalised celebrity videos that align with their specific product/brand requirements and offered discounts, utilising the power of AI. **Guided Experience to Streamline Retailer's Journey** To simplify the retailer’s journey, we have implemented a guided experience featuring Shikhar’s mascot. This aims to minimise the learning curve associated with the app’s technical aspects, particularly catering to users who may not be as tech-savvy. ### Simmr URL: https://redbaton.digital/work/simmr Simmr case study by Redbaton. **Simmr** Designed and developed Simmr’s website to introduce its new category of smart cooking. **Value Added** The Simmr website is designed to introduce a new category of smart cooking, combining hardware, software, and guided intelligence into a single experience. The platform focuses on: - Simplifying a complex product into an intuitive narrative - Creating a strong problem–solution journey for users unfamiliar with smart cooking - Building a product-first exploration flow - Positioning Simmr as a premium, innovation-led kitchen brand **Challenges** The website should reflect the original all the necessary details such as clarity, persuasion, and structured storytelling. - Introducing an Unfamiliar Product Category - High Product Complexity - Low Initial Trust for New Hardware **Approach & Solution** Problem-First Storytelling The website begins with real user frustrations: - Inconsistent cooking results - Lack of control - Trial-and-error processes This is followed by Simmr’s solutions: - Guided cooking - Precision heat - Predictable outcomes **Simplified Cooking Mental Model** Cooking is reframed into a guided, step-based experience: - Follow instructions - Let the system manage heat - Achieve consistent results This reduces perceived complexity significantly. **Progressive Information Architecture** The website uses layered content: - Homepage → Benefits & simplicity - Simmr Cooktop page → Features & usage - Simmr Technology page → Deep technical explanation This prevents cognitive overload while still supporting deeper exploration. **Benefit-First Technology Communication** Instead of emphasizing “AI,” the website focuses on: - Smart cooking - Guided experience - Precision control Technology is introduced gradually in deeper sections. **Impact & Results** The Simmr website successfully translates a complex product into a clear, engaging, and scalable digital experience. ### Snak URL: https://redbaton.digital/work/snak Explore how Red Baton developed Snak’s brand strategy, visual identity and graphic design for a Unilever SaaS unit focused on intelligent automation at scale. **Snak** **Still Confused?** **Let’s Talk?** **Get in touch** Built the brand identity and website for Snak, a modern healthy granola and snacking brand. **Frequently asked question** We offer all the design & development services you need to help. **Q: When does it make sense to bring in an external product design partner ?** A: We operate as a product design partner, not a delivery-only UX/UI agency. Alongside UX and UI design, we bring product thinking, branding, engineering, and staffing together to reduce handoffs and improve execution quality. **Q: Who is Red Baton best suited for?** A: A great app doesn't feel designed — it just works. We bring together user research, interaction design, and sharp UI to build mobile and web experiences that keep users coming back. We built SNAK’s identity from the ground up, creating a fresh and contemporary brand system. From logo and colour to packaging and imagery, every element was designed to make nutrition feel desirable and approachable. The identity was brought to life across packaging, website design, social media, digital communication and lifestyle applications. Each touchpoint was created as part of one cohesive system, giving SNAK a distinctive and recognisable presence ### Swiggy URL: https://redbaton.digital/work/swiggy Explore how Red Baton helped Swiggy improve performance marketing with AI-driven image generation, engaging ad creatives, copywriting and multi-format campaign design. **Swiggy** Created performance marketing campaigns and ad creatives for Swiggy using data-driven insights and AI. **Optimizing Ads for Performance Marketing** Resizing ads for performance marketing means adjusting their dimensions and layout to fit different platforms and placements, ensuring they remain effective and visually appealing across various devices and channels. **AI-Driven Image Generation** Utilizing AI to generate images for performance marketing involves leveraging sophisticated algorithms to create compelling visuals tailored to targeted audiences.By automating the image creation process, marketers can rapidly produce high-quality visuals that resonate with their target audience, enhancing the effectiveness of their advertising campaigns. **Crafting Ad Copies That Captivate** We dedicate considerable effort not only to our food offerings but also to crafting diverse ad copies for Swiggy. Whether campaign-related or quirky, our performance ad creatives encompass a range of styles to engage and captivate our audience. ### Tredence URL: https://redbaton.digital/work/tredence Explore how Red Baton transformed Tredence’s brand from “Connecting the Dots” to “Beyond Possible” through a dynamic identity, brand design system and visual collaterals. **Tredence** Tredence is in the business of Data Analytics. Building an unparalleled analytics service with last mile adoption of insights Elevating Tredence from 1.0 to 2.0, we've transformed its identity from 'connecting the dots' to 'Beyond Possible,' creating a brand that surpasses expectations with its dynamic nature. **Dynamic Logo** The dynamic T-shaped logo of Tredence, with its adaptable 'T' and 'E', captures innovation and infinite potential, guaranteeing memorable recognition and a profound audience connection. **Brand Collaterals** Our brand collaterals for Tredence, designed to encapsulate innovation and continuity, fostering unparalleled engagement and reinforcing the brand's commitment to transcending the ordinary. **Outdoor** Our outdoor brand collaterals for Tredence boldly feature the striking orange color and the bold T shape, designed for high visibility that cuts through the clutter, confidently emphasizing our expertise and asserting our position as industry leaders. ### Vida URL: https://redbaton.digital/work/vida Explore how Red Baton helped VIDA shape a seamless electric mobility experience through user-focused UX/UI design, intuitive digital journeys and scalable product thinking. **Vida** A verified digital identity platform covering verification, authentication and digital signatures, built for self-serve exploration. **Empowering users through an intuitive self-serve platform** Our goal was to build an user friendly self serve platform which enables users to test the digital identity verification and authentication solutions offered by VIDA. We aimed to optimise the users journey of building solutions from template as well as customised solutions from scratch using an intuitive building canvas **Designing a versatile and user-friendly solution configurator** Digital identity and authentication is a domain with extensive and complex use cases. The platform needed to be designed in a manner that covers the solution building use cases in an intutive way. **Guided product journey and contextual home screen** The home screen is dynamic and changes based on the users journey in the product. The home screen for a first time user gives an overview of the steps to create the first solution. After a solution is created a widget is added on the home screen which nudges the user towards the next step of their journey. For a frequent user the home screen shows the recently created solutions with a shortcut to view results for the solutions. **User friendly canvas for building solution workflows** Users can choose to build solutions in 2 ways: Using templates Custom solutions using building blocks In both scenarios, the user lands on a solution building canvas with several options to confiure and set up the solution workflow. The interface has been designed in the form of a user friendly editor which gives the user a good visibility of system status and allows felxibility of customisation. ### Vidyut URL: https://redbaton.digital/work/vidyut Explore how Red Baton shaped Vidyut, a Unilever intelligent automation unit, through brand strategy, identity design and graphic design built for scale. **Vidyut** **Still Confused?** **Let’s Talk?** **Get in touch** Developed Vidyut’s brand and marketing presence for its EV financing and ownership infrastructure platform. **Frequently asked question** We offer all the design & development services you need to help. **Q: When does it make sense to bring in an external product design partner ?** A: We operate as a product design partner, not a delivery-only UX/UI agency. Alongside UX and UI design, we bring product thinking, branding, engineering, and staffing together to reduce handoffs and improve execution quality. **Q: When product, design, and technology decisions start to compound ?** A: A great app doesn't feel designed — it just works. We bring together user research, interaction design, and sharp UI to build mobile and web experiences that keep users coming back. We created a bold and future-focused identity for Vidyut that reflects movement, energy and progress. The visual system brings together vibrant colours, strong typography and a distinctive brand language. The identity was extended across digital communication, campaigns, outdoor media and branded applications. Each touchpoint follows a unified visual system while remaining flexible across different formats. ### Yours URL: https://redbaton.digital/work/yours See how Red Baton helped Yours build a seamless fractional real estate platform through brand design, UX/UI, user research, testing and engineering. **Yours** Unlock the Luxury, Own a Slice. Welcome to the World of Fractional Real Estate Ownership. Our business focuses primarily on offering high- end second homes to prospective buyers on fractional ownership model. As a secondary offering, we would list exclusive properties for buyers which otherwise would be hard to find and own. **Embrace the Bliss of Co-Ownership.** Step into the realm of exclusive and hassle-free property ownership with the innovative fractional ownership concept. This platform offers customers the opportunity to own a share of well-furnished and thoughtfully curated second homes at a fraction of the cost. The unique approach ensures that while enjoying a sense of ownership, customers relish the luxury of possessing beautifully constructed properties in highly sought-after locations, all with a minimal investment. Additionally, the extra mile is taken by providing comprehensive property maintenance services, enabling customers to savor the experience of staying in these homes without any worries. **Our Creative Direction Unveiled** We weave a palette that intertwines luxurious, calm, close to nature, inviting, and relaxing tones, making houses into exquisite homes. **Fractional ownership made easy** Yours™ offers a hassle-free fractional ownership experience, allowing users to co-own their dream second homes from a selection of stunning properties in preferred locations. The platform showcases an extensive range of property listings, complete with essential details such as location, price per share, area, number of rooms, and amenities etc. To enhance the property viewing experience, high-resolution images are integrated, making the process enjoyable and convenient. **A Smart approach to Fractional Ownership** Fractional ownership for second homes provides a wide array of benefits. Co-ownership offers affordability, as the financial burden is shared among multiple individuals. It also grants access to a diverse selection of properties, allowing co-owners to experience various locations and lifestyles. With multiple parties involved, maintenance responsibilities are reduced, and professional management services ensure the property is well-taken care of. Each co-owner enjoys allocated usage time, maximizing their enjoyment of the second home. Additionally, shared access to luxury amenities enhances the overall experience without the high costs of sole ownership. Overall, fractional ownership offers a smart and efficient approach to invest in and relish a second home, relieving individuals of the full financial and management responsibilities associated with sole ownership. **A Symphony of Luxury: Experience Our Exquisite Properties** By having the advantage of accessing a diverse portfolio of multiple properties in various locations, individuals can effectively compare and enrich their experiences and choices. **The Mobile App for Seamless Holidays and More** The mobile app provides users with a convenient platform to book holidays, explore upcoming properties, raise requests, and discover nearby attractions around their owned properties, ensuring a smooth and delightful experience for shared property ownership. **Consistent. With a Design System** As we all know, creating a design system is halfway to getting it done. Creating a beautiful design system is how we get it done. Consistency is the only way that makes sense for us to design and develop a product. **Elevating real estate investment journey with our meticulously crafted experience** From transparent financial insights to personalised property recommendations, our UX design ensures your investment decisions are informed, empowering you to thrive in the world of upscale real estate. ### Yulu URL: https://redbaton.digital/work/yulu Explore how Red Baton helped Yulu improve its digital experience through branding, UX strategy, UI design and a responsive website built for urban mobility. **Yulu** Reimagined urban mobility through a bold brand and digital experience. Created a Branding, Research, and UX strategy to understand market needs, user base and eventually increase adoption levels for “Yulu Miracle”. Developed an intuitive website to showcase community benefits of Yulu. **Revolutionizing Urban Mobility** Yulu stands as India’s leading provider of shared micro-mobility solutions, employing electric two-wheelers to alleviate urban traffic congestion and air pollution. The Yulu service plays a vital role not only in facilitating last-mile commuting but also in enabling last-mile deliveries, thus significantly contributing to India’s ambitious objective of electrifying its transportation landscape. **Challenges** **User-Centric Design** Yulu took a user-centered approach, keeping the needs and preferences of their target audience front and center. They made the design look attractive by using modern colors and fonts that matched their brand’s style. The modern design and improved usability of the website bolstered Yulu’s brand perception as an innovative and user-friendly urban mobility solution provider. **Responsive Design** The website was built using responsive design principles, ensuring optimal performance on smartphones, tablets, and desktops. **Enhanced product display solution** To address this issue, Yulu can revamp the presentation of its products and services. By incorporating visual appeal and clear communication, users will find it easier to comprehend the breadth and benefits of the offerings. ## Blog ### 10 UX ROI Metrics Every Founder Should Track URL: https://redbaton.digital/blogs/reduce-saas-churn-with-ux-2 Author: Sharath Nair · Published: 2026-09-14 Learn how UX design reduces SaaS churn through better onboarding, clearer workflows, and continuous feedback to improve user retention and long-term engagement. #### The Strategic Nexus of [Design](https://redbaton.digital/services/product-design-services) and Capital: A 2025 Comprehensive Analysis for Enterprise Leadership The contemporary economic landscape for digital products has transitioned from a phase of rapid feature expansion to one of rigorous efficiency and strategic differentiation. For founders, product leaders, and executive decision-makers, the digital interface is no longer a mere layer of aesthetic preference but a fundamental driver of business value, customer retention, and operational scalability. The financial data surrounding user experience (UX) and brand design in 2025 suggests that the integration of design into the core business strategy is the most significant lever for achieving a sustainable competitive advantage. #### The Economic Imperative of User Experience and Strategic Design The quantitative justification for investing in high-fidelity user experience design is rooted in a compelling return on investment (ROI) profile. Historical and current market data indicates that every $1 invested in user experience design yields a return of approximately $100, which translates to a 9,900% ROI. This multiplier effect is not a result of superficial improvements but is driven by the systematic reduction of friction in the user journey and the alignment of product functionality with latent user needs. The cost of design negligence is equally quantifiable. Approximately 88% of internet users report they are significantly less likely to return to a platform or website after encountering a poor user experience. In the highly competitive digital ecosystem of 2025, where switching costs are often low and alternative options are abundant, one negative interaction can shatter customer loyalty. Research suggests that 32% of customers will walk away from a brand they previously loved after just one bad experience. For product leaders, these statistics are not just user metrics; they are leading indicators of churn and revenue loss. The impact of optimized UX on conversion rates is profound, with studies showing that improving the usability of a platform can boost conversion rates by up to 200%, while a fully optimized UX design can drive improvements of up to 400%. ##### The Psychology of First Impressions and Credibility The relationship between visual design and business credibility is immediate and visceral. First impressions are powerful, and in the digital realm, they are shaped within moments of the initial encounter. Data suggests that 94% of these first impressions are design-related, and 75% of users admit to making judgments about a company’s credibility based solely on the quality of its website design. This suggests that a lack of a well-designed online presence is a direct detriment to growth in customers and revenue. The mathematical reality of design-driven growth can be represented by the relationship between investment in research ($I_r$) and the resulting increase in conversion ($C_i$) and retention ($R_i$). For an enterprise, the total value derived ($V_d$) from a strategic design intervention can be modeled as: $$V_d = \int (C_i + R_i) \, dt – I_r$$ This formula underscores that the value of design is cumulative over the product lifecycle, influencing both the acquisition and the lifetime value (CLTV) of the customer. #### The Redbaton Framework: Simplifying Complexity through Research Founded in 2015, Redbaton is a design and human experience agency that operates with the core objective of simplifying the complexity of life through design. Headquartered in India with a global presence, including locations in Sunnyvale, California, the agency has established itself as a turnkey consultant for brands seeking new-age innovation. The agency’s approach is guided by research and led by business strategy to create solutions rooted in a synthesis of science, design, and emotions. The methodology employed by the agency emphasizes the immersion of its team into the uniqueness of individual projects. By combining scientific data analysis with artistic design qualities, the goal is to make life easier for individual users while helping companies retain and expand their customer base. This dual focus on the user and the business ensures that design interventions are not just aesthetic but are strategically aligned with market positioning and value propositions. ##### Scientific Data Analysis and Emotional Resonance The agency positions its work as being “designed with purpose,” where brand experience design is deeply intentional. This involves a “Data-Driven Creativity” model that blends artistic vision with analytical insights to tailor experiences that captivate and convert. The foundational step in this process is “Discovery and Research,” which ensures that all strategies are rooted in a deep understanding of the brand’s current positioning, the target audience, and the competitive environment. This methodical and structured workflow has been noted by clients for its ability to cut down on back-and-forth between teams. By asking critical questions and understanding every detail of a problem before starting the design phase, the agency identifies potential friction points early in the process. #### Strategic Brand Experience and Market Positioning For founders and decision-makers, a brand is more than a visual mark; it is a strategic asset that defines how the market perceives the company’s value. Comprehensive brand strategies must define the target audience and market positioning to ensure a consistent presence. This involves crafting a cohesive brand identity that encompasses creative logo design, color palettes, and typography. ##### The Role of Design in Trust and Credibility The relationship between branding and consumer trust is a primary driver of conversion. Professional brand experience design is intentional, aiming for strong resonance with the audience. This is particularly important for startups where “Rebranding Without Losing Identity” is a critical challenge as they scale. Color psychology and typography are not just artistic choices; they are tools used to build trust and ensure readability, which are essential for conversion. For example, big brands often invest in custom fonts specifically to improve typography and readability, recognizing that these elements impact how a brand is perceived in terms of professionalism and reliability. ##### Governance and Scalability As companies grow, maintaining a consistent brand voice across multiple markets and distributed teams becomes increasingly difficult. The agency provides services in “Brand Governance” to ensure that the brand identity remains recognizable across all touchpoints. This includes building scalable brand asset libraries that allow distributed teams to access the correct resources, ensuring that the brand identity does not become diluted as the organization expands. #### Product Design Excellence: Interaction and Usability User interface (UI) design is a critical component of the product development lifecycle. It is about crafting intuitive, user-friendly interfaces that guide users through their digital journey. A well-executed UI design can simplify complex processes and enhance overall usability, creating a lasting impression on the user. ##### Core UI Design Services and Their Impact Professional UI design services bring a wealth of expertise in several specialized areas: - **Visual Design:** Crafting layouts, color schemes, and imagery to create an appealing and consistent look. - **Interaction Design:** Designing elements like buttons, sliders, and forms to facilitate smooth interactions. - **Prototyping:** Developing interactive models that allow stakeholders to experience the design and provide feedback before full-scale development. - **Usability Testing:** Conducting tests with real users to identify and resolve potential issues in the design. - **Responsive Design:** Ensuring the interface functions well across all devices and screen sizes, which is crucial for both user experience and SEO. Choosing the right UI design service matters because professional designers prioritize user experience, ensuring the interface is intuitive and optimized for engagement. This focus on usability and accessibility drives better outcomes for the business by enhancing user satisfaction. ##### Workflow and Efficiency in Design Delivery The agency utilizes a methodical approach characterized by clear points of contact and weekly sprints. This workflow ensures that projects are delivered on time and within budget, which is a significant factor for stakeholders. For example, in a project for an airline company, the agency revamped the user flow from sign-up to payment, working in one-week sprints. The result was positive feedback and a fourfold increase in social media engagement. Another case study involving the redesign of nine WordPress and PHP websites for a business management company showed a 30% improvement in on-page time and an overall improvement in performance. This demonstrates that the initial phase of asking questions and conducting discovery meetings is essential for cutting down on later revisions and ensuring high-quality deliverables. #### The 2025 [UX Research](https://redbaton.digital/services/product-design-services) Landscape: Insight Velocity In 2025, the role of UX research has shifted from being a periodic check-in to being the fuel for business growth. Organizations that integrate research deeply into their decision-making processes see significantly better results, including 3.6 times more active users and 3.2 times better product-market fit. ##### Continuous Discovery and Agile Research Leading product teams are moving away from large, quarterly studies in favor of “Continuous Discovery”. This involves: - **Lightweight tests** performed weekly or bi-weekly. - **Always-on user listening channels** to capture real-time feedback. - **Democratized access to research** so that all team members can make informed decisions. This shift emphasizes “Time to Right” over “Time to Market”. While speed remains important, accuracy has become the ultimate competitive advantage. Fixing a poorly designed product after launch is significantly more expensive than validating it through early research. ##### Mixed Methods as the New Baseline To capture a complete picture of user needs, 2025 research strategies rely on a blend of quantitative and qualitative methods. This “Mixed Methods” approach helps teams understand not just _what_ is happening with their users, but _why_. ##### The Researcher as an Enabler UX researchers are increasingly spending less time running every individual project and more time enabling others within the organization to conduct basic research. This includes driving a customer-centric culture, leading research strategy, and training non-researchers. This “Enablement” model is critical for digital-first organizations that need to scale their design and product teams efficiently. #### AI and the Future of Experience Design Artificial intelligence has become a central component of the UX design and research workflow. By 2025, 58% of research teams are using AI tools, a significant increase from previous years. AI is primarily used to speed up repetitive tasks like transcription, coding, and data analysis, allowing researchers to focus on high-level interpretation and strategy. ##### AI-Driven Research and Product Iteration Product teams are implementing AI-driven research in several high-impact ways: - **Predictive Usability Testing:** Identifying potential friction points before they impact key performance indicators (KPIs). - **Automated Behavior Analysis:** Surfacing patterns in user data that might be missed during manual reviews. - **Feedback Synthesis:** Turning thousands of user comments into actionable insights at the speed modern development cycles require. According to McKinsey, AI-powered analytics can reduce the time spent on data analysis by up to 70%, boosting overall team efficiency. ##### Designing for AI: Trust, Explainability, and Ethics The integration of AI into products introduces new design challenges. Founders and product leaders must address “AI Explainability”—designing systems that are transparent about how they make decisions. This is crucial for building trust in enterprise settings where AI behavior must align with brand personality. Furthermore, as AI assistants become more prevalent, designers must focus on the “UX Foundations for Agentic Systems”. This involves creating interfaces that can handle predictive and generative interactions while maintaining user control. The “Personalization Paradox” is also a key consideration: users want relevant experiences but are concerned about invasive data collection. Designers must balance personalization with privacy by using transparent data usage practices and contextual personalization. [Image: 10 UX ROI Metrics Every Founder Should Track] #### Tooling and Technical Infrastructure for 2025 The effectiveness of a design strategy is heavily dependent on the tools and infrastructure used to execute it. The 2025 landscape is dominated by a stack that emphasizes collaboration, performance, and scalability. ##### The Modern Design and Development Stack ##### The Criticality of Performance and Mobile-First Design Web design trends for 2025 emphasize that aesthetics must be balanced with functionality. A minimalist approach remains popular, but designers are adding bold twists to this style while ensuring that sites remain clean and functional. Mobile optimization is no longer optional; it is a necessity for SEO and user retention. Google favors mobile-friendly sites, and a slow-loading mobile page—taking more than three seconds—can result in 53% of users leaving. Additionally, sustainability in design is an emerging trend. This includes optimizing websites to reduce their digital carbon footprint and using sustainable hosting solutions. Accessibility remains at the forefront, shaping how websites are built to be inclusive of all users. #### Case Studies: Simplifying Complexity Across Domains The agency’s portfolio provides clear evidence of its ability to handle complex requirements across diverse industries, from e-commerce to highly regulated enterprise software. ##### Unilever: Shikhar and Retail Ordering at Scale The agency worked closely with Unilever’s tech team to deliver UX for **Shikhar**, an online ordering platform designed exclusively for over a million small shop owners and Unilever retailers in India. This project required a deep understanding of the unique requirements of retail users, translating complex logistics and ordering into a simplified, usable interface. Additionally, they supported Unilever’s **Automation Factory**, which delivers intelligent automation at scale with a focus on agility and cost. ##### Deloitte: Global Transfer Pricing Collaboration The agency reimagined Deloitte’s transfer pricing software to enable collaboration across more than 18 countries. This involved taking an extremely complex financial and legal process and streamlining the user experience to facilitate better evaluation and global teamwork. ##### Swiggy: Performance Marketing and Data-Driven Visuals For Swiggy, the agency leveraged data-driven insights and AI technologies to craft engaging performance marketing visuals. The goal was to revolutionize ads tailored for Swiggy’s dynamic platform, driving conversions and enhancing brand visibility through visuals that resonate with their specific audience. ##### Maritime and AI: Geoserve and Entropik Tech In the maritime sector, the agency developed **Geoperform ETS** for Geoserve, a SaaS solution designed to streamline emissions calculation and tax management—a highly complex and regulated task. In the field of AI, they worked with **Entropik Tech**, a leading Emotion AI company, helping them redefine experiences through interfaces that can read human emotions. ##### Social and Financial Impact: Grit and Yulu The agency’s work also extends to social and community-focused platforms. **Grit** is a platform enabling daily wage workers with immediate access to earned pay, providing essential financial services. For **Yulu**, India’s leading provider of shared micro-mobility solutions, the agency’s design services have won more than seven international awards, demonstrating the link between high-quality design and project success. #### Strategic Recommendations for Leadership The data from the 2025 landscape suggests that founders and product leaders must move beyond viewing design as a support function and instead integrate it as a core driver of the product strategy. ##### Shift from Execution to Enablement Product leaders should empower their teams by adopting a “Research Enablement” model. This involves investing in tools and training that allow non-researchers to run basic usability tests, freeing up specialized UX researchers to focus on long-term strategy and high-impact decisions. This approach scales user empathy across the entire organization. ##### Prioritize “Time to Right” In a market where 32% of users will leave after one bad experience, being “right to market” is more important than being first to market. Leaders should embed research into every sprint, not just major releases, to validate feature concepts before they reach the development phase. This reduces development rework and ensures that engineering resources are spent on features that provide real value. ##### Align UX Metrics with Business Outcomes Successfully showcasing the ROI of design requires storytelling that uses metrics that resonate with senior leadership. UX metrics like Task Success Rate, Time on Task, and User Retention should be directly tied to business outcomes like reduced support costs, higher conversion rates, and increased Customer Lifetime Value (CLTV). When UX metrics become business KPIs, it becomes easier to justify research investment and prioritize the user experience in the product roadmap. ##### Focus on Real User Relationships As digital interactions become more transactional, organizations that focus on building relationships with their users will have a significant advantage. Engaging your most active users in the research process and using their testimonials is far more impactful than relying solely on third-party samples. This direct access to rich insights from verified users removes the need for lengthy research processes and creates more effective product outcomes. ##### Balance Innovation with Simplicity While emerging trends like AI personalization, 3D elements, and motion design can enhance the user experience, overusing them can lead to cluttered and overwhelming interfaces. Designers and product leaders must strike a balance between innovation and simplicity, focusing on trends that align with the brand and the specific needs of the user. The ultimate goal of design is to simplify life’s complexities, not to add to them. ### Accessibility-First Design Systems for Enterprises URL: https://redbaton.digital/blogs/enterprise-ux-accessibility-design-systems-2025 Author: Akash Raj · Published: 2026-09-08 Discover why accessibility-first design systems help enterprises ensure WCAG compliance, reduce legal risk, and future-proof digital products in regulated industries. #### The Revenue Moat: Why Inclusive Design Systems are the Enterprise Requirement for 2025 Your growth is stalling, and it isn’t because your features are lacking. You just lost a mid-seven-figure deal with a global banking giant or a federal agency because your procurement documentation was “insufficient.” Your engineering team is burning three weeks of every sprint fixing “UI bugs” that are actually fundamental architectural failures. You’re watching competitors with inferior products slide into major contracts because they have an Accessibility Conformance Report (ACR) ready, while you’re still debating if accessibility is a “Q3 priority.” In the high-stakes world of enterprise SaaS and digital products, the “move fast and break things” era has been replaced by “move fast and don’t break the user.” If your design system isn’t inclusive by default, you aren’t building a product; you’re building a liability. This isn’t about social corporate responsibility—it’s about revenue protection and market access in a landscape where 67% of accessibility failures are design-driven and entirely preventable. #### The Procurement Bottleneck: Why Your Growth is Hitting a Wall The digital economy in 2025 has matured past the point of accepting “beta” accessibility. For any founder targeting the enterprise, government, or education sectors, accessibility has joined SOC 2 and GDPR as a non-negotiable checklist item in vendor security and compliance reviews. Large-scale buyers are increasingly risk-averse; they cannot afford to procure tools that expose them to litigation or exclude their own employees and customers. ##### The Regulatory Landscape We are currently seeing a global convergence of accessibility mandates. In the United States, Section 508 of the Rehabilitation Act requires all federal agencies and their contractors to ensure digital services are accessible. Simultaneously, the Department of Justice has reinforced ADA Title II, making the window for “getting around to it” permanently closed. For those looking at international expansion, the European Accessibility Act (EAA) looms, mandating strict adherence to standards for products sold in the EU market. The cost of ignoring these standards is not just a theoretical risk. Accessibility lawsuits have surged by 320% since 2018. For a scaling SaaS, an accessibility complaint results in uncontrolled costs, while proactive investment remains a predictable, manageable expense. When you fail to provide a Voluntary Product Accessibility Template (VPAT) or provide one that is clearly fabricated, you are essentially signaling to a procurement officer that your product is not enterprise-ready. #### The Design Flaw Crisis: Why Developers Can’t Save You A common misconception among product leaders is that accessibility is a “dev task.” The reality is far more damning for design teams: 67% of accessibility issues arise from design flaws. When a designer fails to specify focus states, uses color as the only indicator of meaning, or creates illogical navigation paths, developers are left trying to remediate a broken foundation. You cannot code your way out of a fundamentally flawed user journey. ##### The Principles of Inclusive Architecture To build a resilient product, your team must adhere to the POUR principles—Perceivable, Operable, Understandable, and Robust—at the very start of the ideation process. **1. Perceivable**: Information must be presented in ways every user can perceive. This involves providing text alternatives for non-text content and ensuring sufficient color contrast—typically a 4.5:1 ratio for regular text. **2. Operable**: The interface must be navigable by keyboard, touch, and voice. Hover-dependent critical information is a failure point for limited-mobility users. **3. Understandable**: Navigation and operation must be predictable. Jargon is out; clear, human-centric UX copy is in. **4. Robust**: Content must be compatible with current and future assistive technologies, such as screen readers (NVDA, VoiceOver). #### Redbaton’s Philosophy: Simplifying Complexity via Rigorous Research At Redbaton, we don’t just deliver UI; we operate as a long-term product design partner focused on the intersection of human experience and business intent. Founded in 2015, our studio has delivered over 200 projects across 12 countries, with a team of 120+ designers and engineers who believe that simplifying complexity is a scientific endeavor as much as an artistic one. Our work with Unilever’s Shikhar app illustrates this. We designed a digital purchasing platform for over a million small retailers in India. The challenge wasn’t just “designing an app”; it was creating an experience that functioned on low-data networks and remained intuitive for users with varying levels of digital literacy. This is the essence of inclusive design: anticipating the constraints of the real world—whether those constraints are physical, cognitive, or environmental—and building a bridge over them. Our workflow is built on a foundation of rigorous research. We believe that great products might begin with intuition, but they only succeed through validated user insights. We immerse ourselves in the uniqueness of each project, combining data analysis with artistic design to help companies expand their customer base while ensuring no user is left behind. #### Architectural Excellence: Dissecting IBM Carbon and Shopify Polaris To understand how to govern accessibility at scale, we look at industry gold standards: IBM’s Carbon Design System and Shopify’s Polaris. These aren’t just libraries; they are governance frameworks. ##### IBM Carbon: The Moral and Moral Imperative Carbon treats accessibility as a “moral imperative” that also supports the business goal of selling into industries bound by law. Their “Definition of Done” for any component is uncompromising: - **Accessibility Verification Tests (AVT)**: Every component state (hover, focus, disabled, error) must be checked by the IBM Equal Access Accessibility Checker. - **Manual Screen Reader Testing**: Components must be verified in JAWS, VoiceOver, and NVDA to ensure they read appropriately. - **Spec Consistency**: Design specs must match the implementation down to the pixel, ensuring that the “pervasive design excellence” of the system is maintained. ##### Shopify Polaris: The Experience Value Model Polaris is divided into sections—Foundations, Content, Design, Components, and Experience—ensuring that accessibility is woven into the very language of the platform. Shopify’s “Experience Values” focus on being: 1. **Considerate**: Ensuring the platform works for everyone, regardless of location or device. 2. **Crafted**: Solving complex problems with clear, approachable solutions. 3. **Familiar**: Creating intuitive interactions that feel comfortable on the first or hundredth use. #### The VPAT and ACR: Navigating the Technical Disclosure Minefield If you are a SaaS founder, your sales team is likely being asked for a VPAT. You need to understand that the VPAT (Voluntary Product Accessibility Template) is the empty form; the ACR (Accessibility Conformance Report) is what you produce once you fill it in. ##### The ACR Process for Founders 1. **Determine the Edition**: Most digital products use the WCAG edition. 2. **The Audit**: This is non-negotiable. You must conduct an evaluation using automated scanning (like Axe), keyboard testing, and screen reader testing. Without a thorough audit, your ACR will be accurately identified as a “marketing brochure” rather than a technical disclosure. 3. **Transparency Over Perfection**: An ACR can show partial conformance or even significant gaps. This is acceptable. Procurement officers value honesty and a clear remediation roadmap over false claims of “perfect” accessibility. 4. **The Remarks Column**: Use this to detail exactly how you plan to fix identified issues. A realistic remediation plan (e.g., within 2-3 releases) is often accepted by buyers. #### SEO in 2025: Inclusivity as the Ultimate Intent Signal In 2025, search engines have largely moved past keyword density. The focus is now on satisfying user intent and providing a superior page experience. Modern SEO is “Inclusive SEO.” ##### Accessibility as a Ranking Signal Google’s Core Web Vitals and Interaction to Next Paint (INP) are now critical metrics. Sites that are cluttered, slow, or difficult to navigate for disabled users will naturally have higher bounce rates and lower session duration, which search engines interpret as a lack of relevance. Accessibility features like voice navigation and text-to-speech directly improve these UX signals. By 2025, search engines will prioritize content that AI systems can reference directly. This requires “Zero-click” optimization through schema markup and structured data—the same structure required for screen reader compatibility. When you build an accessible site, you are essentially providing search engines with a clear, high-quality map of your content. #### Technical Deep Dive: Keyboard Interaction and Focus Management For the technical leaders: the difference between a “pretty” UI and a “professional” one is focus management. If a user cannot navigate your entire product without a mouse, you have failed the operability test. ##### Keyboard Interaction Models Your design system must document standard interactions for every component. Take the Carbon Accordion, for example: the header must be a `