Industry
B2B SaaS
Engineering
UI Design
UX Design
B2B SaaS
4 Months
Atlanta, USA
A modern, simplistic and user friendly display of complex data with the help of visually intuitive components.
The design approach for new design enabled better accessibility with enhanced navigation on the platform. This in turn minimised the user pain points.
Increased time spent and easy of data interpretation.
Our mission was to revitalize i-Genie.ai's E-commerce, Super Admin, and Client Admin portals, aligning them with industry-leading UX/UI standards. Guided by market benchmarks, we infused innovation into every pixel, crafted seamless, intuitive experiences that captivated users and drove results.
The E-commerce portal homepage is designed for a senior category president persona.
It is a critical screen which gives a comprehensive overview to the client with the help of data visualisations to absorb complex data easily.
The screen includes data widgets like client’s brands v/s overall brands, SWOT analysis of his/her brands, the top 5 SKU performance & a detailed scoreboard to show the overall scores of products from client brands.
RBAC (Role Based Access Control) is the method that was implemented for creating the database/portal for the Client Admin. This is the listing page for all the different types of users created by client admin. Permissions to use various i-Genie products can be mapped to the users through by Client Admin through this Portal.
Through meticulous research into brand identity and color psychology, we crafted a comprehensive style guide for i-Genie. Every detail was curated to resonate with our brand ethos, ensuring consistency and coherence across all touchpoints for an impactful user experience.
Welcome to i-Genie's captivating landing page, your gateway to our
innovative ecosystem.
Upon arrival, users are greeted with a seamlessly integrated login section,
initiating a journey of trust-building.
Captivating portal screenshots and engaging testimonials foster confidence,
while a dedicated demo request section and insights from company luminaries further enhance the allure of our platform.
The Drivers page is a very interesting page which helps the user identify what people are saying about the different products through ratings & reviews captured by the data scraping method.
Drivers signify the positive keywords used in reviews & Detractors represent the negative keywords. The ratings also help identify the positive & negative use of keywords.
The page provides a visually intuitive interface, offering in-depth information on various factors enabling a thorough understanding of product performance and consumer sentiment & help in decision making.
