Industry
Marketing
UI Design
UX Design
Marketing
4 months
India
We redesigned Qoruz keeping in mind that influencer discovery was the key. Post discovery, we ensured that the user gets the data points for decision-making upfront which are not available in other applications. The experience of the product allows the user to add searched influencer to a campaign and conduct a ROI analysis for data driven decisions.
Influencers on the platform
Paying brands
App users
Qoruz stands as a prominent influencer marketing platform, acting as a bridge between brands and influencers to foster influential and genuine marketing campaigns. In recent times, influencer marketing has proven to be a highly effective strategy for brands to establish authentic connections with their target audience. Sensing the significance of this trend, Qoruz took the initiative to create a user-friendly platform that simplifies influencer marketing, making it easier for brands to collaborate seamlessly with influencers.
An impressive repository of influencers from diverse niches such as beauty, fashion, technology, and lifestyle. The platform offers robust search and filtering features, allowing brands to easily discover the most suitable influencers based on demographics, audience reach, engagement metrics, and other vital criteria. Analyzing historical performance and audience insights helps predict the success of potential partnerships, leading to better ROI for brands.
It offers extensive analytics and performance insights to both brands and influencers. These valuable metrics enable the tracking of campaign performance, audience demographics, engagement rates, and return on investment (ROI). By leveraging this data, brands and influencers can make informed decisions and implement data-driven strategies for their marketing campaigns.
Brands are granted access to comprehensive influencer profiles, which provide valuable insights into each influencer’s social media presence. These profiles furnish detailed information about influencers, including their number of followers, engagement rates, content style, niche expertise, and a history of past collaborations. Brands can thoroughly examine influencers’ social media statistics across various platforms like Instagram, YouTube, Twitter, and more. By utilizing these profiles, brands can make well-informed decisions about partnering with influencers whose audience aligns perfectly with their target demographic and marketing objectives. This feature empowers brands to discover the most suitable influencers for their campaigns, ensuring effective promotion of their products or services to a highly engaged and relevant audience.