Industry
Automobile
Branding
Engineering
UI Design
UX Design
Automobile
3 Months
India
Created a Branding, Research, and UX strategy to understand market needs, user base and eventually increase adoption levels for “Yulu Miracle”. Developed an intuitive website to showcase community benefits of Yulu.
App installs on playstore
Riders
Kilometers distance covered
Yulu stands as India’s leading provider of shared micro-mobility solutions, employing electric two-wheelers to alleviate urban traffic congestion and air pollution. The Yulu service plays a vital role not only in facilitating last-mile commuting but also in enabling last-mile deliveries, thus significantly contributing to India’s ambitious objective of electrifying its transportation landscape.
Yulu stands as India’s leading provider of shared micro-mobility solutions, employing electric two-wheelers to alleviate urban traffic congestion and air pollution. The Yulu service plays a vital role not only in facilitating last-mile commuting but also in enabling last-mile deliveries, thus significantly contributing to India’s ambitious objective of electrifying its transportation landscape.
Yulu took a user-centered approach, keeping the needs and preferences of their target audience front and center. They made the design look attractive by using modern colors and fonts that matched their brand’s style. The modern design and improved usability of the website bolstered Yulu’s brand perception as an innovative and user-friendly urban mobility solution provider.
The website was built using responsive design principles, ensuring optimal performance on smartphones, tablets, and desktops.
To address this issue, Yulu can revamp the presentation of its products and services. By incorporating visual appeal and clear communication, users will find it easier to comprehend the breadth and benefits of the offerings.