Dec 31, 2025
2025 was a year of proof. Thoughtful design, robust engineering, and applied AI moved real business needles. Red Baton executed deeply, earned trust, and evolved how design creates value for modern organizations.
When you design for complexity, there’s a thin line between powerful and overwhelming. FSS.tech a financial tech platform – needed clarity without sacrificing depth. Red Baton’s team didn’t just build interfaces; they built systems that could scale with ambition. The platform became a global benchmark for enterprise UX, winning industry recognition, but as validation that serious, deep-tech design matters.
Key highlights:
AI moved fast in 2025. Most products raced to add autonomous agents to their platforms. But autonomy without clarity is chaos. Red Baton faced a new design challenge: how do you make users feel in control when the system is making decisions on their behalf? How do you build trust when the AI’s logic isn’t visible? This wasn’t about adding a chatbot; it was about rethinking the entire interaction model.
Key highlights:
Why should designers wait while AI tooling matures? Red Baton decided to build instead. Uxmagic.ai emerged as a sister company—not to replace designers, but to amplify them. In a world where speed matters, Uxmagic.ai lets designers and product teams go from idea to interactive prototype in hours, not weeks. The tool is experimental, opinionated, and designed around a belief: the future of design is human judgment + AI speed.
Key highlights:
By mid-2025, a realization hit: Design + UX + AI wasn’t enough. Product teams needed growth. An AI product could be beautiful and intuitive, but if no one discovered it, what was the point? Red Baton pivoted. The team began treating growth as a design problem—how do you design the entire funnel, not just the interface? How do you use AI to iterate faster than the market moves?
The proof came fast. One AI product client went from $0 to $10K MRR in 3 months. Not through luck. Through:
In an industry where clients hop between vendors, 90% retention is remarkable. It signals something deeper than good work—it signals trust. Red Baton’s clients didn’t just come back; they brought friends. The majority of new business in 2025 came through referrals, not sales calls. This was earned, not bought.
What made the difference:
Internally, AI adoption transformed how Red Baton works. Research, strategy, design, engineering, growth—every function integrated AI as a multiplier. The result: 3× faster delivery, 5× higher impact on metrics that matter (adoption, satisfaction, conversion). But speed without judgment is recklessness. The team kept humans central to every decision.
How it worked:
Trust accumulates. 2025 was shaped by working alongside brands that operate at scale, move fast, and demand both creativity and rigor. From HUL’s complexity to Reliance’s ambition, from Bosch’s precision to Levi’s storytelling—each partnership taught Red Baton something new.
Enterprise partners:
AI & startup brands pushing boundaries:
Momentum from 2025 doesn’t feel like a finish line. It feels like a launchpad. Red Baton steps into 2026 with sharper conviction: human-centered design, responsible AI, meaningful business outcomes. The three aren’t in tension; they’re inextricable. To every client, partner, and collaborator who trusted this journey: thank you. That trust is the fuel.
Wishing you and your teams a warm, hopeful, and energizing Happy New Year 2026. Here’s to building the future—thoughtfully, responsibly, and together.
