Cookies Policy

Last updated: January 28, 2026

Introduction

This Cookies Policy explains how Red Baton (“we,” “us,” or “our”) uses cookies and similar technologies on our website at redbaton.co (the “Website”). This policy should be read together with our Privacy Policy.

By using our Website, you agree to the use of cookies in accordance with this policy. When you first visit our Website, you can choose which types of cookies you want to allow through our cookie consent banner.

What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be “persistent” or “session” cookies:

• Session cookies exist only during your browsing session and are deleted when you close your browser
• Persistent cookies remain on your device for a set period or until you delete them

Cookies can also be “first-party” or “third-party”:

• First-party cookies are set by the website you’re visiting
• Third-party cookies are set by external services we use (like analytics providers)

Why we use cookies

We use cookies to:

• Ensure the Website functions properly and securely
• Remember your cookie preferences
• Understand how visitors use our Website
• Improve your browsing experience
• Analyze Website performance and identify areas for improvement
• Track conversions and measure the effectiveness of our content
• Detect and prevent spam and bot activity
• Identify business visitors and understand their needs
• Improve our marketing effectiveness

Your cookie choices

When you first visit our Website, you will see a cookie consent banner that gives you three options:

1. Accept All

Allows all cookies including essential, analytics, and marketing cookies. This gives us the most information to improve your experience but stores the most data.

2. Reject All

Only essential cookies will be used. Your experience will be functional but we won’t be able to analyze how you use our Website or provide personalized experiences.

3. Customize

Opens a preference center where you can choose which categories of cookies to allow. You have granular control over:

• Essential cookies (always active) – Required for basic functionality
• Analytics cookies (optional) – Help us understand Website usage
• Marketing & B2B Intelligence cookies (optional) – Help us identify business visitors

Your choice is stored in your browser’s local storage and will be remembered for future visits.

Categories of cookies we use

1. Essential Cookies (Always Active)

These cookies are necessary for the Website to function properly and cannot be disabled. Without these cookies, services you have requested cannot be provided.

What happens if you disable these:
The Website may not function properly. These cookies are exempt from consent requirements under GDPR as they are strictly necessary.

2. Security Cookies (Always Active)

These cookies protect our Website and your data from spam, bots, and malicious activities.

Data collected: User interactions with forms, device information, IP address (for fraud detection)

Data stored: United States (Google servers)

Privacy policy: https://policies.google.com/privacy

Why always active: Essential for protecting form submissions and preventing abuse.

3. Analytics Cookies (Optional – Requires Consent)

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. You can disable these through our cookie customization options.

Google Analytics 4

Google Analytics is a web analytics service provided by Google LLC that tracks and reports Website traffic.

What we collect:

• Page views and navigation paths
• Time spent on pages
• Bounce rate and exit pages
• Geographic location (country, region, city)
• Device type, browser, and screen resolution
• Referring websites and traffic sources
• On-page interactions (scrolling, clicks)

What we don’t collect:

• Your name or email address (unless you provide it)
• Payment information
• Precise geolocation

Data stored: United States (Google Cloud servers)

Privacy policy: https://policies.google.com/privacy

Opt-out options:

• Use our cookie customization banner
• Install Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Microsoft Clarity

Microsoft Clarity is a user behavior analytics tool that helps us understand how users interact with our Website through session recordings and heatmaps.

What we collect:

• Session recordings (visual playback of your browsing session)
• Click maps showing where users click
• Scroll maps showing how far users scroll
• Heatmaps showing popular areas of pages
• Mouse movements and interactions
• Form interactions (with sensitive data masked)
• Device and browser information
• Rage clicks (repeated clicking in frustration)
• Dead clicks (clicks on non-interactive elements)
• Excessive scrolling patterns
• Quick backs (immediate page exits)

Privacy protections:

• Sensitive information (passwords, credit cards) is automatically masked
• Personal data in forms can be configured to be hidden
• IP addresses can be anonymized

Data stored: United States (Microsoft Azure servers)

Privacy policy: https://privacy.microsoft.com/privacystatement

Opt-out: Use our cookie customization banner to disable analytics cookies

PostHog

PostHog is a product analytics platform that helps us track user behavior, conversions, and product usage.

What we collect:

• Events (page views, button clicks, form submissions)
• User properties and attributes
• Session duration and frequency
• Conversion tracking and funnel analysis
• Custom events:
  • Showreel CTA impressions and clicks
  • Download Presentation CTA interactions
  • Form submissions
• User paths and navigation flows
• Feature usage patterns
• Session recordings (if enabled)
• Exception tracking and performance metrics

Privacy controls in PostHog:

• Cookie-less mode available
• Personal data masking
• Session recording can be disabled
• IP address anonymization

Data stored: United States (PostHog US Cloud)

Privacy policy: https://posthog.com/privacy

Opt-out: Use our cookie customization banner to disable analytics cookies

4. Marketing & B2B Intelligence Cookies (Optional – Requires Consent)

These cookies help us understand our business visitors and improve our marketing efforts. You can disable these through our cookie customization options.

reb2b

reb2b is a B2B visitor identification tool that helps us understand which companies visit our Website.

What we collect:

• Company identification (based on IP address)
• Firmographic data (company size, industry, revenue)
• Pages visited and content viewed
• Visit duration and frequency
• Referring sources
• Technology stack information

Use case: We use this data to understand which businesses are interested in our services, allowing us to provide better-targeted information and outreach.

Data stored: United States (AWS servers)

Privacy policy: https://www.reb2b.com/privacy-policy

Opt-out: Use our cookie customization banner to disable marketing cookies

Factors.ai

Factors.ai is a marketing attribution and account intelligence platform that helps us understand customer journeys.

What we collect:

• Marketing attribution data (which channels drive visits)
• Account engagement history
• Customer journey touchpoints
• Intent signals (content downloaded, pages visited)
• Multi-touch attribution across channels
• Campaign performance data

Use case:
We use this data to understand which marketing activities are most effective and improve our content strategy.

Data stored: United States

Privacy policy: https://www.factors.ai/privacy-policy

Opt-out: Use our cookie customization banner to disable marketing cookies

Summary: What each choice means

If you choose “Accept All”:

Cookies enabled:

• Essential cookies (required)
• Security cookies (reCAPTCHA)
• Analytics cookies (Google Analytics, Microsoft Clarity, PostHog)
• Marketing cookies (reb2b, Factors.ai)

Result: You get full functionality and a personalized experience while helping us improve our Website. We can identify which companies visit and understand your journey through our site.

If you choose “Reject All”:

Cookies enabled:

• Essential cookies (required)
• Security cookies (reCAPTCHA)

Cookies disabled:

• Analytics cookies
• Marketing cookies

Result: Basic functionality is maintained, but we cannot analyze your behavior, improve your experience based on usage patterns, or understand which businesses visit our site.

If you choose “Customize”:

Always enabled:

• Essential cookies
• Security cookies

Your choice:

• Analytics cookies (optional)
• Marketing cookies (optional)

Result: You have complete control over your privacy. For example, you might enable analytics to help us improve the Website but disable marketing tracking to prevent business identification.

Understanding the impact of your choice

Your preferences are stored locally in your browser and respected on every visit until you change them.

How to manage your cookie preferences

Option 1: Through our cookie banner (first visit)

When you first visit our Website:

1. A cookie banner will appear at the bottom of the page
2. Choose “Accept All,” “Reject All,” or “Customize”
3. If you choose “Customize,” a modal will open with toggle switches for each category
4. Your preferences are saved in your browser

Option 2: Clear and revisit (to change preferences)

To change your preferences after your initial choice:

1. Clear your browser’s cookies and local storage for redbaton.co
2. Revisit our Website
3. The cookie banner will appear again
4. Make a new choice

How to clear in different browsers:

Google Chrome:

1. Settings → Privacy and security → Clear browsing data
2. Select “Cookies and other site data” and “Cached images and files”
3. Click “Clear data”

Mozilla Firefox:

1. Settings → Privacy & Security → Cookies and Site Data
2. Click “Clear Data”
3. Check both boxes and click “Clear”

Safari:

1. Preferences → Privacy → Manage Website Data
2. Search for “redbaton.co”
3. Click “Remove” then “Done”

Microsoft Edge:

1. Settings → Privacy, search, and services → Clear browsing data
2. Choose what to clear → Select cookies
3. Click “Clear now”

Option 3: Through your browser settings

You can control or delete cookies through your browser settings. Most browsers allow you to:

• Block all cookies
• Block third-party cookies only
• Delete cookies after each browsing session
• View and delete specific cookies

Browser-specific instructions:

Google Chrome:

1. Click ⋮ (three dots) → Settings
2. Privacy and security → Cookies and other site data
3. Choose your preferred setting:
   • “Allow all cookies”
   • “Block third-party cookies in Incognito”
   • “Block third-party cookies”
   • “Block all cookies”
4. Or click “See all cookies and site data” to manage individual cookies

Mozilla Firefox:

1. Click ☰ (menu) → Settings
2. Privacy & Security
3. Under “Cookies and Site Data,” choose:
   • Standard, Strict, or Custom protection
4. Click “Manage Data” to view and remove specific cookies

Safari:

1. Safari → Preferences → Privacy
2. Choose how to block cookies:
   • “Always allow”
   • “Allow from websites I visit”
   • “Allow from current website only”
   • “Always block”
3. Click “Manage Website Data” to see specific cookies

Microsoft Edge:

1. Click ⋯ (three dots) → Settings
2. Cookies and site permissions → Cookies and site data
3. Choose your preferred setting
4. Toggle “Block third-party cookies” if desired

Warning: Blocking all cookies may impact your experience on many websites, not just ours. Some website features may not work properly without cookies.

Option 4: Browser extensions and add-ons

You can use browser extensions to manage cookies automatically:

• Ghostery (https://www.ghostery.com/) – Blocks trackers and displays which services are active
• Privacy Badger (https://privacybadger.org/) – Learns to block invisible trackers
• uBlock Origin (https://ublockorigin.com/) – Blocks ads and trackers
• Cookie AutoDelete – Automatically deletes cookies when tabs are closed

Option 5: Service-specific opt-outs

Some analytics services provide their own opt-out mechanisms:

Google Analytics:

• Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• This prevents Google Analytics from tracking you on all websites

Google Ads:

• Visit https://adssettings.google.com/ to control personalized advertising

Microsoft:

• Visit https://account.microsoft.com/privacy/ to manage privacy settings

Option 6: Do Not Track (DNT)

Some browsers offer a “Do Not Track” setting that sends a signal to websites requesting not to be tracked. However:

• There is no industry standard for honoring DNT signals
• Our Website does not currently respond to DNT signals
• We recommend using our cookie customization banner instead for explicit control

Mobile devices

If you access our Website through a mobile device, you can manage cookies through your device and browser settings:

iOS (iPhone/iPad):

Safari:

1. Settings → Safari
2. Scroll to “Privacy & Security”
3. Toggle “Block All Cookies” on or off
4. Or “Prevent Cross-Site Tracking” for third-party cookies only

Chrome on iOS:

1. Open Chrome app
2. Tap ⋯ → Settings
3. Tap “Privacy”
4. Tap “Cookies” to manage settings

Android:

Chrome:

1. Open Chrome app
2. Tap ⋮ → Settings
3. Tap “Site settings” → “Cookies”
4. Choose your preferred setting

Samsung Internet:

1. Open Samsung Internet
2. Tap ☰ → Settings
3. Tap “Sites and downloads”
4. Manage “Block third-party cookies”

Data retention and deletion

Cookie storage duration

Cookies are stored for the durations specified in the tables above. Key durations:

• Session cookies: Deleted when you close your browser
• Google Analytics: 2 years (can be deleted sooner)
• Microsoft Clarity: Up to 1 year
• PostHog: 365 days
• Marketing cookies: Up to 1 year

Analytics data retention

Data collected through these cookies is retained according to each service’s data retention policy:

• PostHog: Retained until manually deleted or according to your configured settings
• Google Analytics: 14 months (our configured setting; can be adjusted)
• Microsoft Clarity: 13 months from last user activity
• reb2b: According to their standard retention policy
• Factors.ai: According to their standard retention policy

How to delete your data

You can request deletion of your data at any time by contacting us at hello@redbaton.in

. We will:

1. Delete your data from our systems within 30 days
2. Request deletion from our third-party processors
3. Confirm completion via email

Third-party services and data sharing

Third parties we work with

We use the following third-party services that may set cookies:

What we share

We do not sell your personal data to third parties. When you consent to analytics or marketing cookies:

• Data is processed by third-party services on our behalf
• They act as data processors under their terms of service
• They may use aggregated data for their own service improvements
• Each service has its own privacy policy (linked above)

Your control

You can:

• Opt out of individual services using their opt-out links
• Use our cookie customization to disable categories
• Contact us to request data deletion

International data transfers

Some of our third-party service providers are based in the United States. By using our Website and accepting cookies, you acknowledge and consent to:

• The transfer of your information to the United States
• Processing by service providers in countries with different data protection laws
• Storage on servers located outside your country of residence

Safeguards in place

We ensure appropriate safeguards through:

• Standard Contractual Clauses (SCCs) with EU-based users
• Data Processing Agreements (DPAs) with all processors
• Regular security audits of third-party services
• Compliance with GDPR and CCPA requirements

PostHog EU option

For users requiring EU data residency, PostHog offers EU Cloud hosting (Frankfurt, Germany). Contact us if this is a requirement for your business.

Your privacy rights

Under data protection laws (GDPR, CCPA, UK GDPR), you have the following rights:

Right to access

Request a copy of the personal data we hold about you.

Right to rectification

Request correction of inaccurate or incomplete data.

Right to erasure (“Right to be forgotten”)

Request deletion of your personal data.

Right to restrict processing

Request that we limit how we use your data.

Right to data portability

Receive your data in a portable format to transfer to another service.

Right to object

Object to processing of your data for specific purposes.

Right to withdraw consent

Withdraw your cookie consent at any time (by clearing cookies and making a new choice).

Right not to be subject to automated decision-making

We do not use cookies for automated decision-making or profiling that produces legal effects.

How to exercise your rights

To exercise any of these rights, contact us at:

• Email: hello@redbaton.in
• Subject line: “Privacy Rights Request – Cookies”

We will respond within 30 days (GDPR) or 45 days (CCPA).

Children’s privacy

Our Website is not intended for children under 16 years of age (or under 13 in the United States). We do not knowingly collect personal information from children.

If you believe we have collected information from a child:

1. Contact us immediately at hello@redbaton.in
2. We will investigate and delete the data promptly
3. We will take steps to prevent future collection

Parents and guardians can use browser parental controls to prevent cookie collection on children’s devices.

Legal basis for processing (GDPR)

For visitors from the European Economic Area (EEA), UK, and Switzerland, our legal basis for processing personal data through cookies is:

Consent (Article 6(1)(a) GDPR)

• Applies to: Analytics cookies, marketing cookies
• How obtained: Through our cookie consent banner
• Withdrawal: Clear cookies and decline on revisit

Legitimate interests (Article 6(1)(f) GDPR)

• Applies to: Essential cookies, security cookies
• Our interest: Operating a functional and secure Website
• Your interests: Access to Website features and protection from fraud
• Balance: Essential cookies are minimally invasive and necessary

CCPA compliance (California residents)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know

What personal information we collect and how we use it.

Right to delete

Request deletion of personal information collected through cookies.

Right to opt-out

Opt out of the “sale” of personal information (note: we do not sell personal information).

Right to non-discrimination

We will not discriminate against you for exercising your CCPA rights.

How to exercise CCPA rights

• Email: hello@redbaton.in
• Subject: “CCPA Request – Cookies”
• We will respond within 45 days

Shine the Light Law

California residents can request information about data shared with third parties for their direct marketing purposes. We do not share personal data for third-party marketing.

Security

We implement appropriate technical and organizational measures to protect cookie data:

Technical measures

• HTTPS encryption for data transmission
• Secure cookie attributes (HttpOnly, Secure, SameSite)
• Regular security updates and patches
• Access controls and authentication

Organizational measures

• Data protection policies and procedures
• Employee training on data privacy
• Regular security audits
• Incident response plans

Third-party security

All third-party services we use:

• Maintain SOC 2 Type II certification or equivalent
• Comply with GDPR and CCPA requirements
• Implement industry-standard security measures
• Have data breach notification procedures

Despite our efforts, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Updates to this policy

We may update this Cookies Policy from time to time to reflect:

• Changes in our cookie usage
• New technologies or services
• Changes in legal requirements
• Feedback from users

When we update this policy:

1. We update the “Last updated” date at the top
2. For significant changes, we display a notice on our Website
3. We may send an email notification (if we have your email)
4. Continued use of the Website after changes constitutes acceptance

How to stay informed:

• Check this page periodically for updates
• Subscribe to our newsletter for notifications
• Bookmark this page for easy access

We encourage you to review this policy whenever you visit our Website.

Questions and complaints

Questions about cookies

If you have questions about this Cookies Policy or our use of cookies:

Email: hello@redbaton.in
Subject: Cookies Policy Inquiry

We aim to respond within 5 business days.

Complaints

If you believe we have not handled your cookie data properly:

For all users:
Contact us first at hello@redbaton.in. We will investigate and respond within 30 days.

For EEA/UK residents:
You have the right to lodge a complaint with your local data protection authority:

• EU: Find your authority at https://edpb.europa.eu/about-edpb/board/members_en
• UK: Information Commissioner’s Office (ICO) at https://ico.org.uk/

For California residents:
You can file a complaint with the California Attorney General at https://oag.ca.gov/contact/consumer-complaint-against-business-or-company

Contact information

Red Baton – A Global Design and Human Experience Company

General Inquiries:
Email: hello@redbaton.in
Website: https://redbaton.co

Privacy & Data Protection:
Email: hello@redbaton.in
Subject: Privacy/Data Protection Inquiry

Mailing Address:
#2079, 24th Main Rd,

Vanganahalli, 1st Sector, HSR Layout,

Bengaluru, Karnataka 560102, 

India

Business Hours:
Mon–Fri, 10:00 AM – 6:00 PM IST (UTC+5:30)

Related policies

For more information about how we handle your data, please review:

• Privacy Policy – Our complete privacy practices
• Terms of Service – Terms for using our Website

Definitions

Cookie: A small text file stored on your device by a website.

First-party cookie: Set by the website you’re visiting (redbaton.co).

Third-party cookie: Set by a different domain (e.g., google.com).

Session cookie: Temporary cookie deleted when you close your browser.

Persistent cookie: Cookie that remains until it expires or is deleted.

Essential cookie: Cookie necessary for website functionality.

Analytics cookie: Cookie that collects information about website usage.

Marketing cookie: Cookie used for advertising and marketing purposes.

Local storage: Browser storage similar to cookies but with larger capacity.

Personal data: Information that identifies or can identify you as an individual.

Data controller: Entity that determines purposes and means of processing (Red Baton).

Data processor: Entity that processes data on behalf of the controller (e.g., Google Analytics).

Consent: Freely given, specific, informed agreement to cookie use.

Legitimate interest: Legal basis for processing without consent when balanced against your rights.

Quick reference: All cookies at a glance

Essential & Security (Always Active)

Analytics (Optional – Customizable)

Marketing (Optional – Customizable)

Effective date

This Cookies Policy is effective as of January 28, 2026 and applies to all visitors of redbaton.co.

By continuing to use our Website after this date, you acknowledge that you have read and understood this policy.

Thank you for taking the time to understand how we use cookies. Your privacy matters to us.

Appendix: Technical cookie details

For developers and technical users, here are additional details about our cookie implementation:

Cookie attributes we use:

• Secure: Cookies transmitted only over HTTPS
• HttpOnly: JavaScript cannot access authentication cookies
• SameSite: CSRF protection (set to “Lax” or “Strict”)

Cookie consent implementation:

• Method: JavaScript-based consent management
• Storage: localStorage for preferences
• Default: Opt-out (no tracking until consent)
• Granularity: Category-level control