Marketing
Creating data-driven marketing campaigns that resonate with target audiences and yield exceptional results.
Marketing and adtech platforms are used by people under constant performance pressure, switching between campaigns, channels and reporting views dozens of times a day. Small inefficiencies compound into real cost.
Design problems in marketing technology
- Speed of repeated tasks. Campaign setup, duplication and bulk edits are done constantly. Saving a few clicks here matters more than any new feature.
- Attribution is confusing by nature. Interfaces have to be honest about model limitations without becoming unusable.
- Cross-channel comparison. Channels report different metrics on different schedules; making them genuinely comparable is a design problem, not just a data one.
- Alerting without noise. Too many alerts get muted, which means the important one is missed.
- Client-ready output. Agency users need to export and present. Reporting design is part of the core product, not an afterthought.
How we approach it
We optimise for the tenth time someone does a task rather than the first. Marketing platforms are professional tools, and professional tools are judged on how well they support repetition.
