I-Genie.ai

An AI-driven analytics tool that compares brand ratings and sentiment across multiple e-commerce platforms.

IndustryB2B SaaS

LocationAtlanta, USA

Project Duration6 Months

ServicesBE DevelopmentBE DevelopmentFE DevelopmentProduct StrategyQuality AnalysisUI DesignUX Design

Value added

Simplify Data Complexity

Migrated the product from Power-BI to custom built.

Empowering Accessibility

The approach for the new design enabled better accessibility with enhanced navigation on the platform. This in turn minimised the user pain points.

Driving Engagement

Increased time spent and ease of data interpretation.

Reimagining i-Genie.ai's Digital Sphere: Elevating UX/UI Standards

Infused innovation into every pixel and revitalized Igenie's e-commerce, super admin, and client portals.

i-Genie product experience showing key interface sections and digital user journeys

i-Genie landing page design showcasing the platform’s digital commerce experience

E-Commerce Portal Homepage

The E-commerce portal homepage is designed for a senior category president persona to give comprehensive data visualization to the client.

i-Genie e-commerce homepage design displayed in a desktop interface

Client Admin Portal

RBAC (Role Based Access Control) is the method that was implemented for creating the database/portal for the Client Admin.

Crafting Consistency: Unveiling the Style Guide Journey of our SaaS Solution

Through meticulous research into brand identity and color psychology, we crafted a comprehensive style guide for i-Genie.

i-Genie design system style guide featuring typography colors and reusable UI components

Landing Page

Captivating portal screenshots and engaging testimonials foster confidence, while a dedicated demo request section and insights from company luminaries further enhance the allure of our platform.

Visual Design - E-commerce Portal Drivers Page

The page provides a visually intuitive interface, offering in-depth information on various factors enabling a thorough understanding of product performance and consumer sentiment & help in decision making.