The problems we hear about the most
Conversion drops with no obvious explanation
Traffic looks healthy, but sales do not reflect it. Users browse, spend time on the product, and leave without buying.
The purchase never moves from checkout to payment
Checkout introduces enough friction with unclear steps and ambiguous progress that users abandon before completing a purchase.
B2B portals that work technically but fail practically
Bulk ordering, approval workflows, and tiered pricing exist but are arranged for the database, not the buyer.
Mobile experiences designed as desktop afterthoughts
Commerce traffic arrives largely on mobile, but many experiences have been adapted from desktop rather than designed for smaller screens.
Replatforming that hurts the front-end
Platform migrations focus on technical performance, making for faster infrastructure, but a front-end that's harder to navigate.
What good design looks like
Ecommerce UX audits that identify the interactions causing user drop offs before the redesign beginsCheckout flows designed on actual abandonment patterns and attentive to mobile purchase behaviourB2B ecommerce portal designs where complex procurement rules feel straightforward to the people using themMobile commerce interfaces designed directly for smaller screens, patchy connectivity, and attention spans of real mobile shoppersShopify Plus custom UX design and headless storefront work, giving marketing teams flexibility without waiting on development.Some of the Clients we served
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Frequently Asked Questions
We offer all the ecommerce website design Indian and global B2B enterprises require.
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We begin by mapping user journeys against actual behavioural data, which includes session recordings, drop-off points, heatmaps, and funnel analytics, to understand where the experience is losing people and why. The output is a prioritised set of findings tied to business impact, which determines whether the solution requires targeted fixes or a more structural redesign.
Consumer storefronts are built around speed, emotional confidence, and a relatively simple decision path. B2B portals require that plus procurement logic, with customer-specific pricing, multi-user account structures, approval hierarchies, and bulk ordering tools. The design challenge is to make that complexity feel manageable rather than surfacing it directly to the user.
Both, depending on what the brief requires. We have designed custom Shopify Plus experiences that bear no resemblance to standard themes and bespoke commerce front-ends integrating with ERP, PIM, and order management systems. The platform is a constraint we work within. The quality of the user experience is what we are ultimately responsible for.
Search and filtering are where most ecommerce experiences quietly lose users. We design product discovery systems around how people actually browse — combining filter logic and result page hierarchy to reduce the gap between what a user wants and how quickly they find it.
Yes, and most ecommerce briefs underinvest in it. The post-purchase experience, like order confirmation, tracking, and returns, shapes whether a customer comes back. We design these flows with the same rigour as the purchase journey, because retention is built in the moments after the sale.
Not sure where to start?
That's exactly where we begin.
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