AlphaRupee
Built the brand and marketing experience for AlphaRupee, a digital lending platform offering personal loans.
Brand StrategyBrand Identity DesignGraphic Design
We created a clear and contemporary identity for AlphaRupee that makes borrowing feel simple and approachable. The fresh green palette, bold typography and clean graphic elements bring a sense of trust, clarity and optimism.
The identity was extended across digital products, campaigns, outdoor communication and branded applications. Consistent colours, typography and messaging create a recognisable experience across every customer touchpoint.
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