Yulu

Reimagined urban mobility through a bold brand and digital experience.

Awards

AwardAwardAward
IndustryBranding and Marketing
LocationIndia
Project Duration3 Months
ServicesBrandingEngineeringUI DesignUX Design
Yulu electric mobility campaign showcasing urban riders and shared electric scooters

Value added

Created a Branding, Research, and UX strategy to understand market needs, user base and eventually increase adoption levels for “Yulu Miracle”. Developed an intuitive website to showcase community benefits of Yulu.

1 Mn+

App installs on playstore

2 Mn+

Riders

6 Mn+

Kilometers distance covered

Yulu brand experience highlighting shared electric mobility and sustainable city travel

Revolutionizing Urban Mobility

Yulu stands as India’s leading provider of shared micro-mobility solutions, employing electric two-wheelers to alleviate urban traffic congestion and air pollution. The Yulu service plays a vital role not only in facilitating last-mile commuting but also in enabling last-mile deliveries, thus significantly contributing to India’s ambitious objective of electrifying its transportation landscape.

Challenges

Yulu stands as India’s leading provider of shared micro-mobility solutions, employing electric two-wheelers to alleviate urban traffic congestion and air pollution. The Yulu service plays a vital role not only in facilitating last-mile commuting but also in enabling last-mile deliveries, thus significantly contributing to India’s ambitious objective of electrifying its transportation landscape.

Challenges

User-Centric Design

Yulu took a user-centered approach, keeping the needs and preferences of their target audience front and center. They made the design look attractive by using modern colors and fonts that matched their brand’s style.
The modern design and improved usability of the website bolstered Yulu’s brand perception as an innovative and user-friendly urban mobility solution provider.

Responsive Design

The website was built using responsive design principles, ensuring optimal performance on smartphones, tablets, and desktops.

Enhanced product display solution

To address this issue, Yulu can revamp the presentation of its products and services. By incorporating visual appeal and clear communication, users will find it easier to comprehend the breadth and benefits of the offerings.

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reddot design award winners
Red Dot Design Award
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Red Dot Design Award
reddot design award winners
Red Dot Design Award
reddot design award winners
Red Dot Design Award
reddot design award winners
Red Dot Design Award
reddot design award winners
Red Dot Design Award
reddot design award winners
Red Dot Design Award
reddot design award winners
Red Dot Design Award
reddot design award winners
Red Dot Design Award
reddot design award winners
Red Dot Design Award
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Red Dot Design Award
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