Shikhar by Unilever

Shikhar’s thoughtful inclusion of features like voice search and multilingual support creates a user-friendly experience, especially catering to those less familiar with technology. On the other hand, for digitally savvy users, the app goes the extra mile by offering advanced functionalities like seamless integration with ShopKhata, empowering retailers to effortlessly manage and monitor the credit they extend to their customers.

In developing the app, ease of use was an important consideration since most of these retailers are still digitally naive or hesitant. To help retailers maximise their sales potential by entering the world of digitalisation.

By offering incentives like UShop points on orders, Shikhar enhances user retention and provides an added benefit of extra discounts on top of the existing margins. This rewards program not only encourages customers to keep using the platform but also makes their shopping experience even more rewarding and cost-effective.

The retailer dashboard offers a comprehensive overview of crucial metrics, empowering retailers with valuable insights. These insights include savings, claims, earnings, and a performance comparison with other stores. Additionally, retailers can easily identify top-selling packs and schemes. Moreover, the dashboard showcases the benefits of being a part of Shikhar, such as the utilisation and redemption of UShop points, as well as other rewarding perks. This consolidated and user-friendly dashboard enables retailers to make informed decisions and optimise their business strategies effectively.

Retailers have the capability to create personalised celebrity videos that align with their specific product/brand requirements and offered discounts, utilising the power of AI.

To simplify the retailer’s journey, we have implemented a guided experience featuring Shikhar’s mascot. This aims to minimise the learning curve associated with the app’s technical aspects, particularly catering to users who may not be as tech-savvy.